When you engage in mobile marketing, it can be an exciting endeavor because you have direct access to potential customers. However, some businesses turn off customers quickly after getting them to opt in simply because of a few mistakes in mobile marketing etiquette.
Mobile marketing is a new frontier of sorts in the fields of marketing and advertising at the traditional level. It relies on the access people have to their technology to capture their attention and draw them into your brand.
So you’ve ventured into the world of social media with a Facebook page. Now, you have a way to communicate with your audience, as long as they like your page. However, this is often easier said than done; after all, getting people to like your page means reaching outside of your friend comfort zone to find people that may be potential customers to build your business network.
Restaurant owners are always in need of tips to draw new customers into their establishments. From advertising food specials to creating themed nights that encourage people to come in and hang out as much for the ambiance as they do the food.
When you social medial efforts fail, the best thing to do is go back to the drawing board, one site at a time. Start with the one that is performing the strongest and figure out what you can do to keep it performing well and increase those levels from there.
Both the blessing and the curse of social media is that when a few people jump on board with something, it doesn’t take long before everyone they know is either aware of it or on board as well.
Okay, so you know that social media is a huge and important part of your marketing efforts. You use Facebook, you’ve managed to amass an Instagram following and you’ve set up a Twitter account, so you’re ready to go, right? Wrong.
It used to be that people carried around cash and checks to pay for just about everything. However, the debit card came and knocked cash out of the number one spot and these days, it’s hard to find a person with a wad of cash in their wallets.
So, you’ve used Facebook for marketing purposes and have likely seen a ton of your customers utilizing Instagram for personal photos. Now that they’ve merged, however, you may start to wonder if there are any unique opportunities in it for you as a business and marketer.
You know that it seems like just about everyone you know has a cell phone; what you may not know is that 77% of people on the planet now have a cell phone. That’s 5.3 billion people. Therefore, it isn’t much of a stretch to say that mobile marketing is the advertising of the future and the future is most definitely now.
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