SOCIAL MEDIA MARKETING: THE SWIFT AND THE SMART

SOCIAL MEDIA MARKETING: THE SWIFT AND THE SMART

On the Internet, you are often told that there is an alternate universe, which contains some secret power, which can transform your product and generate enough hype to drive your sales through heaven’s roof. A well-crafted and successful social media campaign can bring the touch of Midas to your bank account and singe an image of your product into the brains of your target audience so that they will never forget you.

Read more

VIBER: AN EXCELLENT FREE APP WELL WORTH THE DOWNLOAD

Viber has released its newest version (2.2) of its application for both the Android and iPhone platforms. If you are a bit late on the technology, Viber is essentially like having Skype for your cellular phone, with the exception that the service is free. It allows you to make calls and send texts freely to any other user that has the application installed onto their cellular device anywhere in the world.

Read more

FIVE MOBILE MARKETING TIPS FOR YOUR BUSINESS

FIVE MOBILE MARKETING TIPS FOR YOUR BUSINESS

If you’re attempting to phone or text people with your advertising message, bear in mind that the most crucial word in that sentence is “people”. Adapt your mobile marketing campaigns towards the conditions of the people that you are calling.

Read more

MY TRACKS 2.0 BY GOOGLE

MY TRACKS 2.0 BY GOOGLE

Google launched its app My Tracks 2.0 in 2009. The app allows its users who hike, bike, or jog to record their distance and log their training by recording the user’s path, speed, distance, and elevation. Furthermore, the app also displays your progress live and annotates your path, while your droid gives you announcements of how well your workout is advancing. It has been one of Google’s less well-known applications, but has slowly gained some notoriety (both positive or negative) over the last few years, with its review numbers hitting […]

Read more

SOCIAL MEDIA MARKETING: A BRIEF CASE STUDY

SOCIAL MEDIA MARKETING: A BRIEF CASE STUDY

In the first of our ongoing series presenting case studies of successful social media marketing campaigns, we are going to take a look at Disney’s handling of their hit movie, Toy Story 3. By all accounts one of the greatest successes of social media marketing, they used a combination of techniques that had a lot of synergy with each other leading to a resounding success. Let’s take a look at a few of them: • Targeted multiple demographics – Disney and Pixar targeted children and adults simultaneously, using different vectors. […]

Read more
Page 1 of 212