SOCIAL MEDIA MARKETING: THE SWIFT AND THE SMART

On the Internet, you are often told that there is an alternate universe, which contains some secret power, which can transform your product and generate enough hype to drive your sales through heaven’s roof. A well-crafted and successful social media campaign can bring the touch of Midas to your bank account and singe an image of your product into the brains of your target audience so that they will never forget you.

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VIBER: AN EXCELLENT FREE APP WELL WORTH THE DOWNLOAD

Viber has released its newest version (2.2) of its application for both the Android and iPhone platforms. If you are a bit late on the technology, Viber is essentially like having Skype for your cellular phone, with the exception that the service is free. It allows you to make calls and send texts freely to any other user that has the application installed onto their cellular device anywhere in the world.

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MY TRACKS 2.0 BY GOOGLE

Google launched its app My Tracks 2.0 in 2009. The app allows its users who hike, bike, or jog to record their distance and log their training by recording the user’s path, speed, distance, and elevation. Furthermore, the app also displays your progress live and annotates your path, while your droid gives you announcements of how well your workout is …

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SOCIAL MEDIA MARKETING: A BRIEF CASE STUDY

In the first of our ongoing series presenting case studies of successful social media marketing campaigns, we are going to take a look at Disney’s handling of their hit movie, Toy Story 3. By all accounts one of the greatest successes of social media marketing, they used a combination of techniques that had a lot of synergy with each other …

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BREWSTER: HOW DOES THE POPULAR NEW ADDRESS APP LOOK?

As social media has developed, some of the technology associated with personal contact has sadly lagged behind. In particular, address book and contact management software is particularly guilty of this flaw. As one of Brewster’s investors, Fred Wilson, states: “Twenty years into the personal technology revolution and we are still using address books that work pretty much like physical address …

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Using Twitter as an Effective Social Media Marketing Tool

Marketing campaigns delivered through social media channels have unprecedented conversion and response rates. Unsurprisingly, companies are scrambling to develop and implement comprehensive social media marketing campaigns tailored to the particular demographics of their target market. Twitter is rapidly becoming one of the most powerful tools in a marketer’s arsenal for a variety of reasons. Let’s take a look at a …

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Camera Awesome: Thumbs Up!

This neat little program is one of the most popular camera apps ever. Let’s take a look at some of the features it brings to the table, and see if it makes the grade as far as we are concerned.

The graphical user interface for the app is very clean. Most of the integral features are hidden away, but easily accessible with just a touch or two. The main dropdown menu offers numerous overlays which can assist you when taking your photos; for instance, there is a horizon tool built right in that makes it easy to snap perfectly level photos each time.

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