THE “TO DO” LIST OF THE FUTURE

Fetchnotes, a cloud based twitter-like note taking app, which allows you to organize your different notes through hash tags, is now offering its users more space for storage. Twenty- five gigs of space, to be exact, now that Fetchnotes has partnered up with Box. This amount of space is normally ten dollars a month, but is free with the promotional sign up. This news comes at a pivotal time; currently the Fetchnotes startup is announcing a move from their home state of Michigan, where it was founded by two University of Michigan students, to the great state of Massachusetts.

USING TUMBLR EFFECTIVELY IN SOCIAL MEDIA MARKETING

Creating, promoting, and sustaining a fan base through social media can generate immense traffic and effective word of mouth marketing for any organization. Though there are many social media platforms to choose from these days, Tumblr stands out from the rest by combining the strengths of all into one uniform and engaging blog, which is also easy to navigate and maintain. Tumblr is best suited for companies that have or want visual reach. Short to medium blog posts are essential for success of brand exposure, as Tumblr’s audience (much like other social media platforms aimed at younger crowds) tend to have shorter attention spans and are highly attracted to visual aids such as photos, streaming videos and interactive content. Including one visual or interactive piece with each Tumblr post is crucial to the success of your marketing campaign through this platform. Along with your visual aids, there is a different style of blog writing needed for successful Tumblr posts. Blogs, or Tumblelogs, must be much shorter in length than the editorial style of blogging seen typically with platforms such as WordPress. Tumblelogs should be presented to consumers like product samples are handed out at food stands. Small glimpses of your …

CAPTURE THE FLAG – CAPTURE IT SOON

Stripe, an online payment company, has released a new app dubbed Capture the Flag. This new app gives developers a chance to discover the vulnerabilities (security wise) in mock apps that others are developing. As of right now, the Capture the Flag App competition got kicked off today and will last for a week; the app has already drawn a total of forty five hundred people and counting. At the end of the competition, the company will release their source code so that other app developers can apply it to their work.

WHY YOU NEED TO BE BLOGGING

If you have been looking at adjusting your marketing budget, you really should consider adding a blog to your web presence, if you haven’t already. Blogs are rapidly developing into one of the most valuable tools a company has for increasing their online footprint. Whether you are currently implementing ongoing SEO or SMM efforts, or looking to start from scratch, you are missing out on a lot of opportunities if you don’t have a blog.

A WEE APP FOR WEE CHILDREN

This week, we thought we might change it up a little and focus on a new app that has been released for kids and by kids, and I truly mean that children were behind the development and release of this app. Wee Society, a company that has done work for several big names such as Facebook, Google, Apple, Coca- Cola, Nike, Hasbro, and many others, has decided to create a new line of apps to help young children learn how to read and write. Wee Society’s focus is not simply to be a digital design company but to be considered a whole lifestyle brand.

SOME GENERAL SOCIAL MEDIA MARKETING TIPS

We would like to take a break from examining some successful social media marketing campaigns and get back to discussing some of the elements that make these campaigns successful. It has been a while since we’ve just disclosed some general, basic tips, so we’re going to list some of them and discuss why each of them has an impact on social media marketing:

AESTHETICS & UTILITY IN ONE NEAT PACKAGE

Any.DO, released in November of last year, is a rather aesthetically pleasing application for both the Android and IPhone platforms. Developed by the team behind Taskos, Any.DO is a multi-platform application that allows you to create to-do lists and has been backed by one million dollars from angel investors.