Volvo Embraces the Picture Marketing of Pinterest

Volvo is going in a new direction from most companies that use social media marketing, and going out on a limb by deploying a special campaign based around the Pinterest picture sharing social media site. Having just had its soft launch this previous month, they have nearly one thousand followers already, a modest but not insignificant number. One of the …

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Using Social Media to Put a Face On Your Business

In these days of increasing interconnectivity, people sometimes forget that if they own a business that ultimately relies on people walking in their door, they need to project a friendly face to the local clientele. Believe it or not, a properly managed social media campaign can help business owners address this concern, despite the fact that social media is a …

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The art of campaign: Mountain Dew’s Dewmocracy

Creating brand buzz by a social media campaign is an integral part of advertising. Putting an Internet ad up on various websites will get you about as much buzz as buying an ad in your local neighborhood weekly mailer. Creativity and a sense of bravado is the only way to get you access to millions of Internet users. One of …

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Target hits a bullseye with a successful media campaign

One of the most formidable obstacles for any business is getting noticed by prospective buyers. Whatever the market, getting anyone to remember your company’s name, as well as driving them into your store, is what sells your products. Today, images are now more important than print and searing your image into the public’s collective brain is imperative to running any …

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Chalkable: Simplicity for both parents and educators

With the vast amount of applications that are available to the masses, educational startup apps have gained quite a bit of momentum with educators, students, and parents alike. Although this new technology has made it possible to increase ease of access for students, it has left some teachers and educators, largely those who are technologically challenged, in the dark.

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Social media marketing – using timing to maximize effect

We have taken a good look at many of the different social media marketing tools and networks out there, and discussed how many of them can be used to help you increase your revenues by improving your interactions with current and potential clients. What we have not discussed yet, is how you can use timing in conjunction with various techniques …

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