Volvo Embraces the Picture Marketing of Pinterest

Volvo is going in a new direction from most companies that use social media marketing, and going out on a limb by deploying a special campaign based around the Pinterest picture sharing social media site. Having just had its soft launch this previous month, they have nearly one thousand followers already, a modest but not insignificant number. One of the things Volvo really has going for them is the creativity of the campaign. They have decided that the thrust of their campaign is going to be the visual interpretation of the perfect joyride or road trip. It should only take you a moment to imagine all the different aspects that could successfully be incorporated into this campaign; different stops, attractions, music, songs, food, and everything else that makes a fun trip. They intend to tie this idea of enjoyment and friendliness to their brand, and show that a Volvo can be a reliable, affordable instrument that can help you to enjoy similar experiences. They also are cognizant of the fact that Pinterest tends to be a favorite of female social media users, just as their car brand is. This means that they have a number of built-in synergies that they …

Using Social Media to Put a Face On Your Business

In these days of increasing interconnectivity, people sometimes forget that if they own a business that ultimately relies on people walking in their door, they need to project a friendly face to the local clientele. Believe it or not, a properly managed social media campaign can help business owners address this concern, despite the fact that social media is a digital medium itself! One of the best ways to do this is by tailoring your content to local events. This can mean adjusting pricing or inventory availability to adjust in real-time to customer concerns, or helping to add extra value to the interaction you offer by customizing some aspect of your product or service. Another excellent tool is to combine marketing efforts with other local companies. Try to identify any synergy you may have with other local stores or service providers, and approach them about dual ventures. Not only can this help you save on marketing costs, but it will actually strengthen each of your individual efforts as well, due to the complementary nature of how linking and inbound marketing promotion works on the internet. If you’re able to deliver the one-two punch of locally and personally optimized content along …

The art of campaign: Mountain Dew’s Dewmocracy

Creating brand buzz by a social media campaign is an integral part of advertising. Putting an Internet ad up on various websites will get you about as much buzz as buying an ad in your local neighborhood weekly mailer. Creativity and a sense of bravado is the only way to get you access to millions of Internet users. One of the year’s most notable campaigns was the Mountain Dew DEWmocracy campaign. Mountain Dew struck out to create a new flavor by way of fan voting. Fans helped create new flavors by home-tasting packs and their own internal chef. Three were chosen by voting, thus creating Flavor Nations, with the support of advertising agencies. Each nation created branding, graphics, and packaging for their flavor including professional commercials and viral videos. A new flavor was then chosen by fan vote. We’ve broken down some of the things that rocked this campaign: • Customers Always Know Best – Interactivity is the quintessential commandment to social media. Fans want to see their vote up on the Web. They want their voice heard. We all think we’re gods in some strange way and we want everyone else to think we’re a god too. Plus, it’s …

Siri and Zooey are not without competition

If you are a droid owner who has been a bit green about Siri, Sam Pasupalak has a solution for you. We are all aware of all those iPhone owners who get Siri to help them with all of their personal requests, so Mr. Pasupalak has come up with Maluuba, but can we sleep soundly with this new App? The new application in review is called Maluuba, a true “Do Engine” that has been created by Sam Pasupalak which is closer to the original Siri before it was purchased by Apple. The app uses third party apps, such as Yelp, Eventful, Rotten Tomatoes, Foursquare, Weather Underground, and the like, to pull up your search requests. Its domains range from restaurants, general knowledge, and movies, just to name a few. There has been a great deal of positive feedback generated by the new application and the app has already received a rather generous two million dollar investment from Samsung, which gives strong indication that they may sell their devices with Maluuba already pre-installed. Maluuba also has decided to make their application available to Apple users; their application should be available within the next few months for the IPhone. Pasupalak believes that …

Target hits a bullseye with a successful media campaign

One of the most formidable obstacles for any business is getting noticed by prospective buyers. Whatever the market, getting anyone to remember your company’s name, as well as driving them into your store, is what sells your products. Today, images are now more important than print and searing your image into the public’s collective brain is imperative to running any successful media campaign. Statistics show that repetitive viewing sells things, whatever they are. And fortunately, the Internet is the most useful tool to do this. It’s nothing new and you can’t launch a successful media campaign without it. Target’s new Bullseye Gives campaign uses Facebook strategically to gain sales. Target already gives 5% of its income to charity, and has asked Facebook users to suggest which charities it goes to. This brilliantly uses three of the most popular methods of advertisement: • The Glorious Face of Facebook – When you want to promote your wares, your stuff, your idea, your brand, and drive the masses through your doors, use Facebook. Becoming a friend on Facebook helps let your customers know what you’re up to. Almost everyone is on it. It’s so obvious that it shouldn’t really be acknowledged, but for …

Chalkable: Simplicity for both parents and educators

With the vast amount of applications that are available to the masses, educational startup apps have gained quite a bit of momentum with educators, students, and parents alike. Although this new technology has made it possible to increase ease of access for students, it has left some teachers and educators, largely those who are technologically challenged, in the dark.

Social media marketing – using timing to maximize effect

We have taken a good look at many of the different social media marketing tools and networks out there, and discussed how many of them can be used to help you increase your revenues by improving your interactions with current and potential clients. What we have not discussed yet, is how you can use timing in conjunction with various techniques to achieve even greater results. So what are some of these more advanced synergistic tips, and how can you put them to use? Let’s take a look: • Distribute offers instantly – Take advantage of the instant nature of social media marketing to distribution special promotional offers. For instance, you can post on Facebook or announce via Twitter that you are having a special sale or discount, and watch your local client base rush in to take advantage. Another benefit is that if you use any tracking metrics, the compartmentalized nature of such productions makes them very easy to track. • Promote big offers through multiple channels – Perhaps you’re in the toy business and the holiday is approaching, or maybe you sell ice cream and summer is just beginning to heat up. Regardless, it is extremely likely that your …