Volvo Embraces the Picture Marketing of Pinterest

Volvo Embraces the Picture Marketing of Pinterest

Volvo is going in a new direction from most companies that use social media marketing, and going out on a limb by deploying a special campaign based around the Pinterest picture sharing social media site. Having just had its soft launch this previous month, they have nearly one thousand followers already, a modest but not insignificant number. One of the things Volvo really has going for them is the creativity of the campaign. They have decided that the thrust of their campaign is going to be the visual interpretation of […]

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Using Social Media to Put a Face On Your Business

Using Social Media to Put a Face On Your Business

In these days of increasing interconnectivity, people sometimes forget that if they own a business that ultimately relies on people walking in their door, they need to project a friendly face to the local clientele. Believe it or not, a properly managed social media campaign can help business owners address this concern, despite the fact that social media is a digital medium itself! One of the best ways to do this is by tailoring your content to local events. This can mean adjusting pricing or inventory availability to adjust in […]

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The art of campaign: Mountain Dew’s Dewmocracy

The art of campaign: Mountain Dew's Dewmocracy

Creating brand buzz by a social media campaign is an integral part of advertising. Putting an Internet ad up on various websites will get you about as much buzz as buying an ad in your local neighborhood weekly mailer. Creativity and a sense of bravado is the only way to get you access to millions of Internet users. One of the year’s most notable campaigns was the Mountain Dew DEWmocracy campaign. Mountain Dew struck out to create a new flavor by way of fan voting. Fans helped create new flavors […]

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Siri and Zooey are not without competition

Siri and Zooey are not without competition

If you are a droid owner who has been a bit green about Siri, Sam Pasupalak has a solution for you. We are all aware of all those iPhone owners who get Siri to help them with all of their personal requests, so Mr. Pasupalak has come up with Maluuba, but can we sleep soundly with this new App? The new application in review is called Maluuba, a true “Do Engine” that has been created by Sam Pasupalak which is closer to the original Siri before it was purchased by […]

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