Zetrip – Leveraging Social Media for Trip Planning

There is a new startup called Zetrip, which purports to help its users plan and execute travel and vacations made up from inspiration from those they are acquainted with on various social media platforms (just Facebook, as of the current state of the app). They recently received a large (though undisclosed) amount of investment capital from Inspiration Ventures. The idea …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Mobile Marketing Case Study – Domino’s Pizza

Everyone is familiar with the major pizza chains, including Dominos. This makes franchised, nationally known chains such as this excellent opportunities to examine the efficacy of mobile marketing strategies. By comparing before and after stats on some essential metrics we are able to easily observe how effective their marketing campaigns have been for their business. The particular franchise that is …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Four Branding Case Studies to Learn From

Businesses of all shapes and sizes have wholeheartedly begun to embrace social media, and the greater potential for profits well managed campaigns can generate. There have been thousands of campaigns launched, some of which have gone viral and are more familiar to the average consumer than some of the most popular music or television programming, and some of which cost …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Using Social Media to Establish Branding

If you’re looking to take your marketing campaign to the next level, you have to really make sure you spend a good amount of time working on maintaining consistent branding with your consumer base. You really have to spend more time listening to customers and consumers than you do actively marketing in some cases; but with the proliferation of social …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Taking Social Media to the Next Level: Kony 2012

So far, we have taken a look at several famous social media campaigns, and how they have succeeded so well, and the areas they could improve on further. Today, we are going to take a look at another famously successful campaign, but one that was never designed with commercial purposes in mind. This gave them a wider latitude in many …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

How Small Business Can Learn From Big Brands

Marketing has become extremely specialized over the years. Marketing gurus, those who have been in the industry for decades, have seen techniques evolve from simple graphic design and basic copywriting principles to the sophisticated machine based on psychiatric knowledge and more that it is today. This has led to an absolute explosion of high-end marketing knowledge that large corporations have …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Some Social Media Marketing Best Practices

Most business owners are aware that they need to treat their engagement with social media as a core part of their marketing strategy on an ongoing basis. It isn’t a fad, and it isn’t going anywhere; instead it has inspired permanent changes in the way we communicate and the ways that businesses are able to interact with their customers. It …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Build a Mobile Site, Says Google

Google has been more upfront that ever in communications with all its different advertising affiliates, stressing the importance of the creation of mobile versions of websites to supplement their traditional web efforts. Their reasoning is pretty clear; traditional websites don’t render well on smartphones or tablet devices, which are capturing increasing shares of the advertising market. Google’s interest is pretty …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!