Zetrip – Leveraging Social Media for Trip Planning

Zetrip – Leveraging Social Media for Trip Planning

There is a new startup called Zetrip, which purports to help its users plan and execute travel and vacations made up from inspiration from those they are acquainted with on various social media platforms (just Facebook, as of the current state of the app). They recently received a large (though undisclosed) amount of investment capital from Inspiration Ventures. The idea for the app formed in the mind of co-founder Edouard Tabet when he was planning a trip to a place rarely visited; the Galapagos Islands. As the trip would incur […]

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Mobile Marketing Case Study – Domino’s Pizza

Mobile Marketing Case Study – Domino’s Pizza

Everyone is familiar with the major pizza chains, including Dominos. This makes franchised, nationally known chains such as this excellent opportunities to examine the efficacy of mobile marketing strategies. By comparing before and after stats on some essential metrics we are able to easily observe how effective their marketing campaigns have been for their business. The particular franchise that is the subject of this case study was located in a relatively small town, with only a moderate population. There were, however, several universities in the area, leading to a high […]

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Four Branding Case Studies to Learn From

Four Branding Case Studies to Learn From

Businesses of all shapes and sizes have wholeheartedly begun to embrace social media, and the greater potential for profits well managed campaigns can generate. There have been thousands of campaigns launched, some of which have gone viral and are more familiar to the average consumer than some of the most popular music or television programming, and some of which cost extravagant amounts of money and ended up not delivering more than a whimper. In our ongoing series on how to properly use social media to manage your own branding, we […]

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Using Social Media Marketing Tools To Influence Branding – Part 2

Using Social Media Marketing Tools To Influence Branding - Part 2

Here in the second part of our series on effective social media marketing tools, we are going to take a look at the offerings of Yahoo and Twitter. These two companies are arguably two of the most influential in the market after the true behemoths like Google.

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Using Social Media to Establish Branding

Using Social Media to Establish Branding

If you’re looking to take your marketing campaign to the next level, you have to really make sure you spend a good amount of time working on maintaining consistent branding with your consumer base. You really have to spend more time listening to customers and consumers than you do actively marketing in some cases; but with the proliferation of social media, how are you supposed to know where to focus your efforts? In this three part series we are going to take a look at major social media tools, and […]

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