The Never-ending Quest for User Engagement

The Never-ending Quest for User Engagement

Everyone is on the Internet. Your friends, your family, grandma and grandpa- it wouldn’t be surprising if your dog was online, too. But they aren’t just on the Internet – they are on Facebook and Twitter, tweeting and liking their time away. The massive empire that is social media seems to cast a giant shadow which spans not only the nation, but the globe. Now, businesses of all shapes and sizes are turning to these social networks in an attempt to captivate consumers. But how exactly do we captivate these […]

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The Most Important Ranking Factors for Local SEO

The Most Important Ranking Factors for Local SEO

The Google search algorithm is a tricky creature. It is akin to a coat of many colors, whose hues is constantly in flux. What may improve your ranking may hurt you tomorrow, and the only way to keep up is to stay ahead of the curve. The factors that affect your ranking are numerous, and carry varying degrees of importance. But determining which of these factors is the most influential can be difficult, especially where local SEO can be involved. Location, industry, audience, keywords- all can impact who you rank […]

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Social media and your small business

Social media and your small business

Small businesses are increasingly aware of the fact that they need to start engaging with their loyal customers in the spaces where their customers spend time, and that this means they need to establish a presence on the various popular social media platforms used by their current and prospective customers. Having this recognition doesn’t give them any clue on where to start however, so we’ve assembled a few quick tips that business owners can do to get up and running as quickly as possible: • Go where your customers are […]

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Don’t Miss the Mobile Marketing Boat!

Don't Miss the Mobile Marketing Boat!

Today it is nearly impossible to go anywhere without finding yourself surrounded by a fleet of smartphone users, their eyes glazed and glued to the tiny screens as they shuffle mindlessly from one place to the other. The hold our mobile phones have over us is only increasing, and advertisers have taken notice. Mobile ads and apps are rising in popularity almost as much as smartphones themselves.

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Branding Tips for Building Your Personal Brand

Branding Tips for Building Your Personal Brand

Branding is vital to the success of any business, and provides companies with an image that is not only recognizable, but also relatable. The success of a business’s branding technique can be measured not only by how easily identifiable it is, but also how well-known it is. But businesses are not the only ones that can benefit from good branding.

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