The Never-ending Quest for User Engagement

Everyone is on the Internet. Your friends, your family, grandma and grandpa- it wouldn’t be surprising if your dog was online, too. But they aren’t just on the Internet – they are on Facebook and Twitter, tweeting and liking their time away. The massive empire that is social media seems to cast a giant shadow which spans not only the …

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The Most Important Ranking Factors for Local SEO

The Google search algorithm is a tricky creature. It is akin to a coat of many colors, whose hues is constantly in flux. What may improve your ranking may hurt you tomorrow, and the only way to keep up is to stay ahead of the curve. The factors that affect your ranking are numerous, and carry varying degrees of importance. …

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Social media and your small business

Small businesses are increasingly aware of the fact that they need to start engaging with their loyal customers in the spaces where their customers spend time, and that this means they need to establish a presence on the various popular social media platforms used by their current and prospective customers. Having this recognition doesn’t give them any clue on where …

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Don’t Miss the Mobile Marketing Boat!

Today it is nearly impossible to go anywhere without finding yourself surrounded by a fleet of smartphone users, their eyes glazed and glued to the tiny screens as they shuffle mindlessly from one place to the other. The hold our mobile phones have over us is only increasing, and advertisers have taken notice. Mobile ads and apps are rising in popularity almost as much as smartphones themselves.

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Branding Tips for Building Your Personal Brand

Branding is vital to the success of any business, and provides companies with an image that is not only recognizable, but also relatable. The success of a business’s branding technique can be measured not only by how easily identifiable it is, but also how well-known it is. But businesses are not the only ones that can benefit from good branding.

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Take a Lesson From Amicus and Create New Ways to Relate to Your Customers

One of the reasons for the explosion in popularity of social media marketing has been the fact that when you engage customers on many different levels simultaneously (one of the great strengths of social media platforms in general,) you drastically increase the opportunity of doing commercial business with them at the same time. Consider; how many times have you been …

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Seven Cost Effective Branding Options for Small Businesses

When people think of brands, they almost immediately leap to the huge corporate monsters; industry behemoths like Coca-Cola, Nike, or Apple. Small business branding is no different, and yet many mistakenly believe that since they don’t have the kind of money these multinationals do, they don’t stand to gain much from branding. Some even go farther and forego thinking about …

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How Obama Optimized His Web Presence – And SEO Mistakes to Avoid!

It’s no secret that president Obama had a commanding lead over his last presidential opponent in terms of social media engagement. So how did he do as of the night of the election; was there still a lead, or did Mr. Romney close some of the difference? Are there any lessons that can be applied to businesses in terms of how either candidate optimized their web presence?

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Monetizing Your Social Media Presence

Businesses are just beginning to grapple with the massive undertaking of taking social media and actually wrestling a profit out of it. While there are outliers, pioneers in their field, who have successfully monetized their social media presence, for most companies it remains a pipe dream. In this article, we are going to look at three, extremely broad conceptual ways …

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