Quick Response Codes and Social Media

QR Codes – love them or hate them, they have all but sealed their permanent place in the mobile marketing world. We see them everywhere: on magazine ads, restaurant menus, business cards, even billboards. But what are they exactly, and why should you be using them? QR Codes, or Quick Response Codes, are comparable to bar codes not only in appearance but usage. QR Codes are read by installing a QR reader onto your mobile phone. When you scan a QR Code with your reader, it allows for a bevy of information to be transferred to your phone. This can range from website URLs, to discount codes, to extra information on the product being marketed. Essentially, QR Codes are a great way to provide consumers with extra information without forcing it upon them. Although QR Codes have been around for several years now, the mobile marketing boom has given them room to grow, and they have flourished. In fact, it’s getting hard to find something that doesn’t have a QR Code on it, and businesses everywhere are taking advantage of their usefulness. And for good reason; everyone seems to have a mobile phone in their hand, and it seems like …

Social Media Management Tools

The social media empire is expanding by the day, and no one can ignore the importance of having a social media marketing campaign. However, just having a social media campaign is no longer enough. The key to your success does not simply lie in having a Facebook or Twitter account, but in how effectively you manage your social media outlets. Fortunately, the emergence of social media has also brought about the emergence of software which is specifically designed to make managing your social media accounts easier. Here is some of the top-of-the-line software suites that will make your workflow run a little more smoothly: • HootSuite – Probably the most well-known out of all of the software, HootSuite is considered to be a social media dashboard, of sorts. It allows you to compile not one, but all of your social medias pages in one spot. HootSuite also allows you to measure your results for each of your campaigns; however, in-depth analytics require you to pay extra. This is the best option for those who have Facebook, Google+, Twitter, or LinkedIn profiles. • Sprout Special – Another helpful piece of management software, Sprout Social is less of a dashboard and more …

Adobe Snaps Up Social Platform Behance

In yet another move showing that social media platforms are here to stay, market player Adobe just got into the action by acquiring a firm known as Behance. This is an online social media platform geared towards professionals, whose angle is giving them the tools to showcase their portfolios and directly put them in contact with businesses in search of talent. Kind of a souped-up LinkedIn if you will. With over a million members and three million active projects, this acquisition is a great addition to Adobe’s online efforts. They plan on immediately integrating their acquisition with their newly launched Creative Cloud program. The intent is to create a seamless network that lets people showcase and share a variety of media types and distribute them across all their devices and profiles. Most analysts are expecting this to be a good fit. Behance had already been regular users of the Adobe Typekit toolset, and had been familiar with the corporation for quite a while. None of Behance’s team will be lost during the acquisition, with all of them joining Adobe proper in New York. Behance’s former CEO, Scott Belsky, will be brought in as the VP of Community. Behance provides the …

SEO Tips for the New Year

The year is coming to an end and 2013 is nearly upon us. This past year has been a major one in the world of SEO, with Google cracking down on the quality of websites and adding various updates to its constantly fluctuating algorithm. 2013 is the year of diversity, and in order to avoid being caught off guard we have provided you with a few tips on what exactly to diversify in order to make this year in SEO your best yet. • Links. Link-building, like most SEO tactics, can either greatly help your ranking, or greatly hurt it. Guest posting may seem like an easy way to diversify your links, but it must be used wisely. Don’t rely on a single link-building tactic- if Google suspects that your links are fishy, your rankings will drop. • Anchor text. We have all seen the terrible links that are crammed with so many keywords that they seem to scream “spam” in your face. Google even made updates in 2012 to specifically bar this low quality but frequently used tactic. Make sure your anchor text is natural and fits into the article; focus on having a good text flow and avoid …

Social Media Tools to Help Your Campaign

Social media marketing is the next big step in marketing campaigns. Everyone has a Facebook or Twitter now, and the number of social media profiles only continues to increase as businesses catch on to the new trend, one by one. Now as your online competition grows it simply isn’t enough to have a page, you will find it must also stand out from the crowd and attract user attention. Fortunately there are several tools at your disposal that can be used to enhance your pages: • “Unlock to Share.” This plug-in has been around for awhile now, and it is probably one you are familiar with. The plug-in works like this: whenever a consumer visits a page they may want access to extra content, such as free music, which can only be “unlocked” by sharing the page via Twitter, Facebook, or Google+. This provides consumers with an incentive to share your content with their friends and followers. • “Commun.it.” This free, Twitter-based service is a valuable tracking tool for follower interaction, and tells you exactly what you need to do- from who you should follow to which one of your followers if the most active. Commun.it is also the easiest …

Promote Yourself With the Power of Pinterest

While most companies are at least aware of Facebook and Twitter marketing techniques at this point even if they choose not to employ them, many are less are aware of another rapidly growing and powerful tool in the social media marketing toolbox; Pinterest. If you haven’t seen Pinterest yet and have no clue what all the buzz is about, here’s a quick primer on what it is and what it does: • Visually based social media sharing platform • Users create a series of visual pinup boards • People categorize, sort, and share these images with others in their circles So, why is Pinterest rapidly becoming one of the most important components of cutting edge social media strategy? There are a few reasons: 1. Build in cross-platform integration – Linking your Pinterest account with the other more established social media brands such as Facebook or Twitter has really jumpstarted their user base in terms of membership. 2. Lots of user activity – In terms of new social media, Pinterest is clearly one of the big winners. Earlier this year in one particular month, they had more traffic than Google+, Reddit, and YouTube combined. To succeed in marketing, you have to …

Tools for Effective Mobile Campaigns

As a business owner it may seem difficult to decide where to advertise, or whether to even advertise at all. Deciding where to put your time and money is no easy task, and with the vast number of consumer portals available it can be hard to choose which medium will work best for you. Today, mobile marketing stands on the front lines of the advertising world, blazing a trail across the globe as a new method for reaching consumers. It works for businesses of all types, and has one of the widest reaches out of all other advertising options. Despite this, starting out with mobile marketing is not easy, especially for those not familiar with advertising. Fortunately, there are several common tools which can help you jumpstart your mobile marketing campaign: • Text messages. This method allows you to directly text promos, coupons, and other information to customers’ phones. It is a cheap but effective method, with messages costing as little as a few cents, and high consumer viewership. They key to using texts effectively is to not text too frequently, a la Papa John’s. • Mobile email. A majority of consumers value their phone email over their regular inbox. …