Quick Response Codes and Social Media

QR Codes – love them or hate them, they have all but sealed their permanent place in the mobile marketing world. We see them everywhere: on magazine ads, restaurant menus, business cards, even billboards. But what are they exactly, and why should you be using them? QR Codes, or Quick Response Codes, are comparable to bar codes not only in …

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Social Media Management Tools

The social media empire is expanding by the day, and no one can ignore the importance of having a social media marketing campaign. However, just having a social media campaign is no longer enough. The key to your success does not simply lie in having a Facebook or Twitter account, but in how effectively you manage your social media outlets. …

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Adobe Snaps Up Social Platform Behance

In yet another move showing that social media platforms are here to stay, market player Adobe just got into the action by acquiring a firm known as Behance. This is an online social media platform geared towards professionals, whose angle is giving them the tools to showcase their portfolios and directly put them in contact with businesses in search of …

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SEO Tips for the New Year

The year is coming to an end and 2013 is nearly upon us. This past year has been a major one in the world of SEO, with Google cracking down on the quality of websites and adding various updates to its constantly fluctuating algorithm. 2013 is the year of diversity, and in order to avoid being caught off guard we …

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Social Media Tools to Help Your Campaign

Social media marketing is the next big step in marketing campaigns. Everyone has a Facebook or Twitter now, and the number of social media profiles only continues to increase as businesses catch on to the new trend, one by one. Now as your online competition grows it simply isn’t enough to have a page, you will find it must also …

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Promote Yourself With the Power of Pinterest

While most companies are at least aware of Facebook and Twitter marketing techniques at this point even if they choose not to employ them, many are less are aware of another rapidly growing and powerful tool in the social media marketing toolbox; Pinterest. If you haven’t seen Pinterest yet and have no clue what all the buzz is about, here’s …

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Tools for Effective Mobile Campaigns

As a business owner it may seem difficult to decide where to advertise, or whether to even advertise at all. Deciding where to put your time and money is no easy task, and with the vast number of consumer portals available it can be hard to choose which medium will work best for you. Today, mobile marketing stands on the …

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