Small Business Branding on a Budget

Understandably, we only have so much that we are able to spend after starting a small business. Many businesses do not even advertise, but may have other businesses where they built up enough clients that their word of mouth is enough for their purposes. Unfortunately, not all businesses have that luxury. Here, we will take a look at tips for businesses on a branding budget. Find The Best Way to Tug at Heartstrings– You see it all the time, whether you realize it or not. Many companies use emotional means to encourage you to buy their product or use their service. A flower delivery service is the first thing that comes to mind. Pay attention to their techniques and learn how you can use your service/product to leverage your customer emotionally and you will have a leg up over the competition. Target Your Clients– This may seem overly obvious, but it is very important to target the right audience, especially if you have a limited budget. You want the money that you are going to sink into your project to matter the most and to reach the most appropriate and loyal customer base. Do not just target males, target males …

How to Make Your Online Brand Successful

As a small business owner, it is imperative that your brand be noticed and easily recognized to your target market. The best way to do this amongst a sea of other brandings is to make sure that your brand has a great degree of visibility tothe general public, in order to be successful. To do this successfully, you must target your key audience, keep up with your reputation and press releases, and lastly implement Search Engine Optimization. Target the Correct Audience– all of your advertising should target the audience that is more than likely going to use your product or service the most. This type of consistent message will build your reputation and will become more and more effective to your audience over time. Keep Tabs on Your Reputation– be sure to Google yourself and check your Twitter and Facebook account(s) to see where you stand with social media. By paying attention to what people are saying about your company you can put out potential fires and show that you want people to continue to come to you for the service/product that you offer. This will help maintain customer loyalty by knowing that you are there to help solve whatever …

Small Business Branding and Social Media

Business branding and social media has become more and more popular. If you do not have a Facebook account, LinkedIn, or anything of the like, than chances are you have missed out on a number of social and business opportunities. If you are a small business, you can also use these free and tremendously powerful social media tools to expand your growing business with virtually no overhead. All that is required is a computer and an internet connection to help develop your business’s branding. Facebook– to date has had approximately 825 million plus users and has reached out to several continents.  You can use your brand to show off to the public, but just remember to be weary of what the public able to see as many people have been embarrassed by their employer because of their Facebook content. LinkedIn– LinkedIn has had approximately 150 million people, and counting. This would be more appropriate for the small business owner as this is a social networking site for the business oriented. A users profile allows them to connect to other people within their network and to help build your brand. Google+- to date, has 100 million people and counting.  Many people …

Brands

How Can Small Business Owners Develop Their Personal Brand

We are all pretty familiar with branding and how it has affected our thoughts about what any given company sells or the services that it offers. You see golden arches; you will more than likely think McDonald’s. If you see a white swoosh, you will more than likely think Nike. You see the odd Starbucks symbol, well I am sure you can immediately identify what you are looking at before even having to have to look at the letters that are below and above the symbol. This is a product of these businesses developing a brand. Here, we take a look at how important is for the small business owner to develop their own personal brand and how one can successfully do so. Define your Brand– It is of the utmost importance to make sure that you know exactly what it is that you are offering to the public. It seems odd to some, but there are so many business owners that may try and do too many things at the same time, spreading themselves too thin to their clients. Marketing to the Proper Audience– Make sure that you are targeting the right audience for the product or service that …

Social Media 2013: The Year of the Content Strategist

Now that social media has reached a more mature state, thought must be paid to the direction in which it is developing.  For many businesses, just getting their name and brand out there was enough for the formative years of social media; as a result we saw quite a bit of sites take a rather spammy approach towards saturating their brand on the internet. Much like Google with their Panda and Penguin updates, popular social media platforms were not going to accept this sort of behavior forever.  Facebook in particular, brought this issue to a head with the Edge Rank issue that happened towards the end of 2012.  Businesses saw the loss of massive parts of portfolios they had previously assumed to be secure, and you learned firsthand that you needed to really avoid negative feedback entirely, or risk drastic consequences. This has led to an entirely new way of thinking.  When you risk alienating people just as much as you stand to gain through finding new followers, obviously a new balance must be sought.  Enter the content strategist. This person is going to be responsible in many organizations for managing the consistent appearance of your brand throughout all forms …

Social Media Challenges for the New Year

In 2013, we are going to witness the continuing maturation of the social media market. Rates will continue to standardize, conversion rates will be examined, and the medium will progress through the different marketing stages as usual. But how can you position your business to take advantage of this natural trend? Here are a few tips to maximize your social media imprint in the New Year: • Leverage Your Actual Fans – Too often, overwhelming focus is put on the number of eyeballs an ad campaign brings to a page, or the number of likes or retweets a particular piece of content gets. While this is valuable data, given the naturally low conversion rates of the SMM world, you need to actually get the die-hard fans of your product or service to endorse you to those in their social circles. Studies indicate that this kind of endorsement actually has extremely high conversion potential. • Think Beyond Facebook – Facebook unquestionably remains the 800 pound gorilla in the room when it comes to social media. However, depending on your particular market niche, you may be better served by concentrating your efforts and budget on alternative platforms. Do you sell something that …