Small Business Branding on a Budget

Understandably, we only have so much that we are able to spend after starting a small business. Many businesses do not even advertise, but may have other businesses where they built up enough clients that their word of mouth is enough for their purposes. Unfortunately, not all businesses have that luxury. Here, we will take a look at tips for …

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How to Make Your Online Brand Successful

As a small business owner, it is imperative that your brand be noticed and easily recognized to your target market. The best way to do this amongst a sea of other brandings is to make sure that your brand has a great degree of visibility tothe general public, in order to be successful. To do this successfully, you must target …

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Small Business Branding and Social Media

Business branding and social media has become more and more popular. If you do not have a Facebook account, LinkedIn, or anything of the like, than chances are you have missed out on a number of social and business opportunities. If you are a small business, you can also use these free and tremendously powerful social media tools to expand …

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Brands

How Can Small Business Owners Develop Their Personal Brand

We are all pretty familiar with branding and how it has affected our thoughts about what any given company sells or the services that it offers. You see golden arches; you will more than likely think McDonald’s. If you see a white swoosh, you will more than likely think Nike. You see the odd Starbucks symbol, well I am sure …

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Social Media 2013: The Year of the Content Strategist

Now that social media has reached a more mature state, thought must be paid to the direction in which it is developing.  For many businesses, just getting their name and brand out there was enough for the formative years of social media; as a result we saw quite a bit of sites take a rather spammy approach towards saturating their …

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Social Media Challenges for the New Year

In 2013, we are going to witness the continuing maturation of the social media market. Rates will continue to standardize, conversion rates will be examined, and the medium will progress through the different marketing stages as usual. But how can you position your business to take advantage of this natural trend? Here are a few tips to maximize your social …

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