Old Spice – Great Branding Ideas

In 2010, Old Spice began a cross-platform marketing campaign that revolutionized the use of social media in advertising. Old Spice had a product that was more than 70 years old, with plenty of brand recognition in exactly the wrong market: old men. How did Old Spice manage to launch a new product, Red Zone After Hours body wash, into an …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Branding Lessons from Vanderpump Rules

Believe it or not, small business owners could learn a lot from the popular reality television program Vanderpump Rules on Bravo. I recently had the opportunity to dine there, and hadn’t realized the degree of care that the co-owner, Lisa Vanderpump, put into the maintenance and care of her own personal brand at the restaurant Sur. Here are a few …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Dos Equis – Great Branding Ideas

During the next several weeks, we are going to take a look at some extremely successful marketing campaigns. Most of the examples we selected are going to be from large, successful brands, so that most readers will be able to easily identify with them. However, we will specifically take a look at strategies that can be employed by smaller business …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Establishing Your Small Business’ Online Personality: The First Step

Now that you’ve made the wise decision to boost your small business with social media, it’s time to start building your online presence and personality. Many of the choices you make at this initial juncture will be crucial to your success later, so it will be important to proceed thoughtfully. Begin with the most essential component: an attractive and engaging …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Why Social Media Campaigns Make Sense for Small Businesses

Why should your small business engage in social media campaigns? The reason is simple. Social media can offer your business a wealth of marketing opportunities. Intelligent use of social media will improve the small business’ bottom line in some of the most inexpensive ways possible. Using Facebook, Twitter and another outlet like Pinterest or Foursquare, you can create an online …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Four Ways to Use Facebook to Improve your Customer Service

Everyone knows that the adroit use of social media can really help you take your customer service to the next level.  We are going to take a look at four specific things you can do using your company Facebook page to deliver excellent customer service to your clients: Don’t Delete Negative Posts – Many companies, at least when they are …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Let Your Customers Create Your Content

One thing businesses rarely take advantage of is the creativity and inspiration of their own customers.  In many cases, if you’re able to get the people most excited about your product or service involved with your campaigns, you can end up getting a ton of great content without needing to invest a dime into hiring people to produce it for …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Five New Social Media Trends

2013 is shaping up to be an incredible year for those who work in social media.  The web is continuing to evolve and mature, and change continues to remain omnipresent in the marketplace, but trends are definitely starting to emerge for those keen enough to pay attention to them.  Among big moves, such as Facebook’s acquisition of Instagram, the explosion …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Leveraging the Power of Customer Reviews

For many businesses, local perception and goodwill (or lack thereof) can be one of the prime factors in defining whether or not an organization will be able to succeed in the long term.  While this is immediately apparent for businesses such as restaurants, clubs, taverns and the like, who literally thrive on repeat customer business, it is increasingly important for …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!