Old Spice – Great Branding Ideas

Old Spice - Great Branding Ideas

In 2010, Old Spice began a cross-platform marketing campaign that revolutionized the use of social media in advertising. Old Spice had a product that was more than 70 years old, with plenty of brand recognition in exactly the wrong market: old men. How did Old Spice manage to launch a new product, Red Zone After Hours body wash, into an extremely competitive market while appealing to a younger, hipper demographic? The answer: “Smell Like a Man, Man.” This remarkable campaign started with ex-football player Isaiah Mustafa standing in the shower […]

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Branding Lessons from Vanderpump Rules

Branding Lessons from Vanderpump Rules

Believe it or not, small business owners could learn a lot from the popular reality television program Vanderpump Rules on Bravo. I recently had the opportunity to dine there, and hadn’t realized the degree of care that the co-owner, Lisa Vanderpump, put into the maintenance and care of her own personal brand at the restaurant Sur. Here are a few take-aways that entrepreneurs should keep in mind about managing their own personal brand: • Be Congruent – I had not yet seen the television program when I dined at Sur; […]

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Dos Equis – Great Branding Ideas

Dos Equis – Great Branding Ideas

During the next several weeks, we are going to take a look at some extremely successful marketing campaigns. Most of the examples we selected are going to be from large, successful brands, so that most readers will be able to easily identify with them. However, we will specifically take a look at strategies that can be employed by smaller business to realize many of the same gains that larger businesses do. So what are some of the marketing and branding lessons we can learn from this particular campaign? • Stand […]

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Establishing Your Small Business’ Online Personality: The First Step

Establishing Your Small Business’ Online Personality: The First Step

Now that you’ve made the wise decision to boost your small business with social media, it’s time to start building your online presence and personality. Many of the choices you make at this initial juncture will be crucial to your success later, so it will be important to proceed thoughtfully. Begin with the most essential component: an attractive and engaging website. A basic website will consist of a homepage, an “about us” page, a blog and a contact page. Your website will set the tone for all your online interactions. […]

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