Analyzing Brand Personality

As we’ve already discussed, brand personality is equally dependent on the message your brand communicates and on the way that message is received. The best way to understand how your brand message will be received is through research. Brand research uses varying sets of questions as basic tools. As you begin the process of analyzing your brand, you might consider …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Understanding Brand Personality

In the marketing universe, “brand personality” is presented as a crucial element of a brand. Social media and marketing experts, myself included, advise small business owners to enhance their brand by presenting a compelling personality, or by maintaining a consistent personality. But what does this really mean? Let’s spend a little time digging into the concept of brand personality, beginning …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Brand Focus and Flexibility: The “Axe Effect”

By now everybody knows the Axe deodorant brand. Cool, self-assured and hip, the brand virtually guarantees that users will become instantly and irresistibly attractive to the most gorgeous women on earth. Even angels fall (literally) for the man who wears one of the many Axe scents. This might seem like a simple case of using sex to sell a product. …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Elevating Brand Identity Through Social Responsibility

Everyone knows that actions speak louder than words. A 2010 survey by Landor Associates showed that 77 percent of consumers found the socially responsible behavior of a company important. And now, the launch of a new Panera Bread advertising campaign, “Live Consciously, Eat Deliciously,” has re-opened the conversation about pro-social marketing and its impact on branding. Social responsibility for business …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

?!*&! Great Branding: Dollar Shave Club

In March 2012, Dollar Shave Club exploded onto the scene with a hilarious video on YouTube. Since then, the video has been watched over 7 million times. If you’re one of the few unlucky people on the planet who haven’t seen it yet, take a minute to enjoy (and learn a lot about good branding): Watch the branding video here. …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Build Your Brand With Instagram

Instagram offers an extraordinary opportunity to creatively present your brand. In this striking visual medium you can increase visibility, polish up your image and build brand loyalty. Over 90 million people use Instagram. How many of them would you like to reach? Instagram gives users the ability to create intriguing filtered images from their own photographs. This is a visual …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Taking on the Social Media Giants – and Winning

For the last few weeks, media commentators have been buzzing about Pheed, the social network and iPhone app that is taking on Facebook, Twitter, Instagram and the other giants of social media. Fortune magazine ranked Pheed as Number One in their list of “7 Social Networks to Watch in 2013,” and Forbes dubbed Pheed “Twitter with a business plan.” So …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Branding That Lasts: 5-Hour Energy

Ten years ago, no one knew what an “energy shot” was. Fast forward to today and you’ll find the ubiquitous little one-shot plastic bottles everywhere. 5-Hour Energy essentially created this market; the company has dominated it from the beginning and continues to dominate today. How did 5-Hour Energy establish and maintain their market supremacy? And what lessons can a small …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!