3 Steps to Ease Your Way Into Mobile Marketing

3 Steps to Ease Your Way Into Mobile Marketing

Given the number of mobile devices in the world (over 6 billion in 2012) and the percentage of entrepreneurs who report an increase in business after adding mobile marketing to their advertising (84 percent), don’t you think it’s time to go mobile? Ease into mobile marketing with these three manageable steps:  Step 1: Be locally relevant Tapping into your local market is an easy and affordable way to test out a new mobile strategy. To give your business a little boost in local search results, make sure all your online […]

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5 Great Apps for Small Businesses

5 Great Apps for Small Businesses

Run Your Business While You’re on the Run 2013 has become the year of the mobile device. A great number of business owners in the U.S. and Europe are now virtually running their companies from their smartphones, and more converts are joining every day. So let’s talk today about how apps for your mobile device can help you run your small business more efficiently. None of the apps we’re looking at today are especially new on the scene. That’s the point – these are tried and true, high value business […]

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Zeroing in on the True Value of Social Media Marketing

Zeroing in on the True Value of Social Media Marketing

Surveys conducted at the end of last year show a general trend of businesses moving into social media marketing while reducing their advertising in other online and off-line channels. Is the shift paying off for them? The answer depends to a large extent on what goals each company sets for their social media marketing. Visibility is easy to achieve. But does having thousands of Facebook fans drive purchasing and build the bottom line? It might – if those fans are responding, evaluating, and making recommendations within their own network of […]

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How You Can Apply Personal Branding Strategies to Your Dating Life

How You Can Apply Personal Branding Strategies to Your Dating Life

We’re going to do something a bit different today and a bit tongue-in-cheek as well. I was recently having a conversation with a friend of mine, where he was explaining that he had recently begun to apply certain basic branding principles to his dating life, apparently to great success.  At first, I wasn’t quite sure if he was pulling my leg or making a joke, but as he made his case point by point I found myself agreeing with him.  I’ll lay out his basic thought process: The basis of […]

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Sometimes, the Secret to Success is Failure

Sometimes, the Secret to Success is Failure

It’s a sad fact that not every great idea results in instant success. There are lots of stories about great thinkers and entrepreneurs who failed, started over, and rose from the ashes of their failures to build legacies. Henry Ford had five failed businesses before he founded Ford Motor Company. Bill Gates quit school and started a business called (wait for it) Traf-o-Data. It went under. This list could go on, but you get the point. If your small business is struggling and you’re afraid it might fold, don’t give […]

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