Keeping Your Brand Relevant in a Changing World

Most small businesses aren’t offering world-changing innovations. They’re simply offering their own twist on products or services that are already easy to find. So how do your prospects locate you – and why should they bother to try? This is the importance of brand relevance. Here’s how to make your brand culturally relevant, and give consumers a reason to seek …

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Keeping it Real: How Small Businesses Capitalize on Realtime Marketing

Watching the giant brands develop realtime marketing strategies reminds me of a bunch of guys teaching an elephant to tap dance. They spend countless hours consulting with experts in animal behavior, then more hours working with the elephant, and finally, when the elephant is completely trained, they hope a marching band will walk past the elephant so he can do …

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The Top 3 Social Media Fails of 2013 (so far)

We’re only five months into the year, and there have already been some great lessons to learn from the big guys. Put these under your pillow tonight, and enjoy sweet dreams of success in social media. American Air: A conversation with a robot isn’t a conversation. Back in February, a Twitter user commented on AA’s merger with US Airways, calling …

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Tumblr: Say Hello to Your New Sugar Daddy

The news became official yesterday: Yahoo has sealed the deal with Tumblr, offering up an astonishing $1.1 billion in exchange for access to Tumblr’s highly prized base. Since word got out a few days ago that the deal was in the offing, social media channels have been flooded with worries, complaints, and anger from Tumblr users. Longtime Tumblr fans have …

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my ebook

Preparing Yourself for Writing Your Industry E-Book

The quick rise of self-publishing—specifically on platforms such as Amazon’s Kindle Direct program—has made it easier than ever for people to create and distribute content. For small business owners, this has created the opportunity to share their knowledge and ideas in the form of e-books. The reasoning behind writing a book to be distributed via e-book is twofold. First, as …

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wow factor

Is Your Business Delivering the Wow Factor?

It’s one thing to meet the needs of your clients. It’s quite another to exceed their expectations. In fact, it’s exceeding expectations that will keep clients coming back. It’s also instrumental in getting great word-of-mouth exposure. Satisfying your clients is nothing special. If you run a business, it is your job to meet their demands and, so long as they …

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4 Tips to Build Audience Engagement

Okay, maybe you don’t have the creative resources to pull a viral YouTube video out of your hat. Most people don’t. But there are some very practical and simple ways to incite better engagement with your online audience. Here are a few great tips that are easy to use – and almost entirely free. 1. Ask questions You don’t have …

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Viral Video Overdrive: Deconstructing “Shift It”

The latest viral video to pass a million views on YouTube is “Shift It,” produced by internet phenoms Rhett and Link for Arlen’s Transmission in Burbank, California. If you haven’t seen this crazy, cheesy masterpiece yet, take a look here! It’s not tough to figure out why this video became so popular. It’s a canny combination of authenticity, humor, and great …

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Bring Your Small Business to a Younger Generation

Business and marketing experts constantly stress the importance of reaching the huge – and growing – group of young consumers between the ages of 17 and 34. And with an astonishing amount of discretionary funds ($1.7 billion) this generation is certainly worth our attention. Yet I hear small business owners repeating variations on the following theme over and over: Sure, …

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Defusing an Angry Customer – Turning Anger into Advocacy

It’s an unfortunate truth: your customers are far likelier to tell their friends about an unpleasant business experience than a good one. And with social media providing instant connection and widespread dissemination, their unhappiness can do real, long-term damage to your company. With that in mind, let’s take a look at some ways to defuse a volatile situation and perhaps …

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