Tweeting for Both Sides of the Brain

Everybody knows a little bit about the left side/right side theory of the brain: one side handles creativity and feelings, while the other side deals in logic, strategy, and rational thought. If you’re like me, you can’t go much further than this without struggling to remember which side is which ‒ so I looked it up just to make sure. …

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Supercharge Your Email Marketing With Social Media

Email is one of the most important pieces of digital real estate in existence — and just because it’s been around for more than a year or two doesn’t reduce its value. For those of you who think email marketing is dead, I’ve got a question: how many times have you checked your email today? Even better, how many times …

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How to Fail at Social Media in 3 Easy Steps

Sometimes I wonder how much small business owners really want to succeed with their social media marketing. So for those of you who are interested in achieving quick and abject failure, here are a few helpful tips: Who needs evidence? Your clients and prospects already know how great your product or service is. So what’s the point of proving it …

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Going Mobile: The Lowdown on Responsive Design

Responsive design is the buzzword of the year. Suddenly everybody’s telling you that your small business website is out of date and it needs to be “optimized.” Is the fuss for real? Let’s take a look: What is responsive design? At its most basic level, responsive website design was developed as a solution to the problem presented by tiny smartphone …

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hipscan qr marketing

As QR Code Usage Evolves, So Do Business Trends

In today’s fast paced world of social media and mobile marketing strategies, it can be dizzying to try to keep up with all of the evolving trends. Just when you think you have the knack for a certain app or social media platform, another one comes along. And of course, if we believe what we read everything we read on …

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Don’t Get Slapped Around by Facebook!

You know that running a contest via Facebook is a great way to promote your brand and your product. You know it’s a dandy way to build numbers and greater engagement in your fan base. But did you know it’s also a really excellent way to get your Facebook page shut down? Once you know what you’re looking for, it’s …

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3 Great Apps to Keep You Healthy

As entrepreneurs we spend our time working, planning, conferencing, troubleshooting, and stressing over everything. Listen, folks – with the schedules we keep, good health isn’t a luxury, it’s a requirement. These three apps will make you a stronger, healthier, more resilient person, so use them. Your business is depending on you. Nike Training Club Free for Android and iOS The …

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Fast Food Fiasco: McDonald’s Fights to Stay Relevant

McDonald’s has been behind the eight ball on and off since the 1980s. They’ve been accused of serving bad beef, promoting the destruction of rainforests, and filling the world with toxic non-biodegradable waste.  Not particularly good for their corporate reputation. Now the heat is on McDonald’s once again – and this time, the mammoth company may be hard pressed to …

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