Tweeting for Both Sides of the Brain

Tweeting for Both Sides of the Brain

Everybody knows a little bit about the left side/right side theory of the brain: one side handles creativity and feelings, while the other side deals in logic, strategy, and rational thought. If you’re like me, you can’t go much further than this without struggling to remember which side is which ‒ so I looked it up just to make sure. According to funderstanding.com (a great website, by the way!) the left hemisphere of the brain is the logical side, and the right hemisphere is the intuitive side. And right now […]

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Supercharge Your Email Marketing With Social Media

Supercharge Your Email Marketing With Social Media

Email is one of the most important pieces of digital real estate in existence — and just because it’s been around for more than a year or two doesn’t reduce its value. For those of you who think email marketing is dead, I’ve got a question: how many times have you checked your email today? Even better, how many times do you think you check it in a week? Those numbers get big in a hurry. So let’s not talk about how email marketing is a thing of the past. […]

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How to Fail at Social Media in 3 Easy Steps

How to Fail at Social Media in 3 Easy Steps

Sometimes I wonder how much small business owners really want to succeed with their social media marketing. So for those of you who are interested in achieving quick and abject failure, here are a few helpful tips: Who needs evidence? Your clients and prospects already know how great your product or service is. So what’s the point of proving it with recommendations, videos of work in process, or useful information that shows you know what you’re talking about? Nobody wants to know who you or your employees are – they […]

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Going Mobile: The Lowdown on Responsive Design

Going Mobile: The Lowdown on Responsive Design

Responsive design is the buzzword of the year. Suddenly everybody’s telling you that your small business website is out of date and it needs to be “optimized.” Is the fuss for real? Let’s take a look: What is responsive design? At its most basic level, responsive website design was developed as a solution to the problem presented by tiny smartphone and tablet screens. A responsive, or mobile optimized website sends out a query to determine what sort of device is accessing your page, then sizes the page to fit the […]

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As QR Code Usage Evolves, So Do Business Trends

As QR Code Usage Evolves, So Do Business Trends

In today’s fast paced world of social media and mobile marketing strategies, it can be dizzying to try to keep up with all of the evolving trends. Just when you think you have the knack for a certain app or social media platform, another one comes along. And of course, if we believe what we read everything we read on the internet (editor’s note: don’t), every new tool is vital to our online marketing success. One thing that is true is that the evolution of QR codes and how they […]

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