Closing the Gap Between Business and Customer: Propinquity Marketing at Work

Closing the Gap Between Business and Customer: Propinquity Marketing at Work

Back in the day, business was conducted based largely on physical proximity. Salesmen visited prospects and clients regularly, and agreements were made with handshakes. Now, your small business may provide services to clients you’ve never met in person, and your prospects might be anywhere in the world. How do you close that gap, and build the relationships that drive sales? In two words, propinquity marketing. The theory of propinquity was first suggested by a group of MIT psychologists in the 1950s. At its foundation, this is a very simple idea: […]

Read more

Creating Unique Web Content: Not as Tough as Brain Surgery

Creating Unique Web Content: Not as Tough as Brain Surgery

If you’ve done any reading about the latest developments in SEO and online marketing, you already know that original content is the Holy Grail of the season. Everybody wants unique content, but there’s not much information out there telling you how to create it. To be honest, it’s not easy to come up with original ideas on a regular basis. But you absolutely can breathe a spark of life and personality into everything you send out on the web and the social channels by sticking with these guidelines. Brainstorm by […]

Read more

Build Social Proof With Social Media

Build Social Proof With Social Media

What is social proof? Simply put, it’s the ability of our peers to influence the decisions we make. Social proof is what makes Amazon’s star ratings so effective. It’s what creates the buzz that drives viral memes and videos. As a marketing force, social proof has always been powerful ‒ but now, with the amount of information available to consumers, it’s an essential component of business outreach. Effective social proof triggers our natural need to belong. It validates our decisions and enhances brand loyalty and brand trust. Use these strategies […]

Read more

Integrated Marketing: The Social – Traditional Mix

Integrated Marketing: The Social - Traditional Mix

It’s easy to get caught up in a social media marketing frenzy and think of traditional marketing as a relic of the past. But this is most definitely not the case! Traditional marketing and social media marketing are like bricks and mortar: each one is stronger when they’re combined. Structured and free-form messaging Traditional media can broadcast your brand with consistency and control. You determine the placement and frequency of your message, and you know the message is exactly the one you want to spread. Social media marketing can be […]

Read more

How to Create Great Content: 8 Tips That Really Work

How to Create Great Content: 8 Tips That Really Work

As marketers, we’re inundated with cliches about content ‒ it should be engaging; it should convert; it should drive sales; it should raise search engine rankings; it should be optimized. Agreed. Great content should have all those characteristics. Yet that kind of vague advice gets us absolutely nowhere. So let’s drop the jargon and take a look at 8 real ways to make your online content useful, interesting, and fun. 1.  Stay on top of the chatter Search for #hashtags on Twitter, check the forums on LinkedIn, even play around […]

Read more
Page 1 of 212