Closing the Gap Between Business and Customer: Propinquity Marketing at Work

Back in the day, business was conducted based largely on physical proximity. Salesmen visited prospects and clients regularly, and agreements were made with handshakes. Now, your small business may provide services to clients you’ve never met in person, and your prospects might be anywhere in the world. How do you close that gap, and build the relationships that drive sales? …

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Creating Unique Web Content: Not as Tough as Brain Surgery

If you’ve done any reading about the latest developments in SEO and online marketing, you already know that original content is the Holy Grail of the season. Everybody wants unique content, but there’s not much information out there telling you how to create it. To be honest, it’s not easy to come up with original ideas on a regular basis. …

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Build Social Proof With Social Media

What is social proof? Simply put, it’s the ability of our peers to influence the decisions we make. Social proof is what makes Amazon’s star ratings so effective. It’s what creates the buzz that drives viral memes and videos. As a marketing force, social proof has always been powerful ‒ but now, with the amount of information available to consumers, …

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Integrated Marketing: The Social – Traditional Mix

It’s easy to get caught up in a social media marketing frenzy and think of traditional marketing as a relic of the past. But this is most definitely not the case! Traditional marketing and social media marketing are like bricks and mortar: each one is stronger when they’re combined. Structured and free-form messaging Traditional media can broadcast your brand with …

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How to Create Great Content: 8 Tips That Really Work

As marketers, we’re inundated with cliches about content ‒ it should be engaging; it should convert; it should drive sales; it should raise search engine rankings; it should be optimized. Agreed. Great content should have all those characteristics. Yet that kind of vague advice gets us absolutely nowhere. So let’s drop the jargon and take a look at 8 real …

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App Mania: 3 New Productivity Apps

With thousands of new apps hitting the market every month, it’s hard to keep your mobile device current. As far as shopping mania goes, though, app purchases are pretty harmless ‒ and the best ones pay off by saving you time and hassle. Here are a few new apps worth adding to your collection: any.DO Featuring a clean interface and …

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Engage Your Fans With These 5 Attention-Getting Facebook Posts

Day after day, you update your Facebook page ‒ and no one responds. It can be really disheartening. Well, weep no more, my friends! Use these tried and true ideas for your Facebook business page and you’ll be sure to get the participation you’re looking for. 1.  Questions This is probably the quickest way to inspire comments from your fans. …

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Leverage the B2B Power of LinkedIn in 3 Steps

For social networking and B2B lead generation, there’s no more powerful choice than LinkedIn. Businesses that use LinkedIn effectively enjoy greater brand visibility and increased web traffic with lower bounce rates. Sound good? Let’s dig in: 1.  Target your market LinkedIn gives you the chance to target your paid advertising to exactly the right market with filters. Use these filters …

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