Facebook Updates: Good News for Small Businesses

Facebook Updates: Good News for Small Businesses

Is Facebook the number one social media platform for your small business? If so, you’ll be happy to know that two recent updates by this social behemoth are going to make your life just a little bit easier. Looser rules for promotions If you’ve ever run a contest on Facebook, you know that the regulations regarding promotions were pretty strict. In the past, Facebook’s rules prohibited the use of “likes” either to enter a contest or to vote in one. With the new updates in place, these restrictions have been […]

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Big Branding Backfires: Two Leads You Won’t Want to Follow

Big Branding Backfires: Two Leads You Won't Want to Follow

Marketing and social media experts spend a lot of time writing about soft metrics like brand image and brand loyalty. We think it’s important to build a brand that’s both recognizable and trustworthy ‒ but maybe if your corporation is big enough, you don’t need to be trusted. Check out what’s going on with these two giants: Coca-Cola’s suspect marketing moves Like McDonald’s and others, the Coca-Cola corporation is under fire from consumers for contributing to obesity. To combat criticism and promote the idea that soda can be a safe […]

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5 Quick Tips for Powering Your B2B Marketing With SlideShare

5 Quick Tips for Powering Your B2B Marketing With SlideShare

Are you looking for a simple and effective way to reach your market? Having trouble finding a way to make Facebook work for your B2B? It’s time you got to know SlideShare. SlideShare currently pulls in more than 60 million visits and over 100 million page views each month. And unlike Facebook, it attracts viewers who are looking for real information about business, current market trends, research and statistics. Designed to feed users’ hunger for succinct, visual information, SlideShare is a great addition to your content marketing repertoire.  Here are […]

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Getting Creative With QR Codes

Getting Creative With QR Codes

I think QR codes offer a great opportunity for creative marketing. In the interest of transparency, you should know that I’m involved in a venture founded around QR codes. You should also know that I don’t like QR codes because I’m part of this business venture; rather, I got into it because I believe in the marketing power of QR codes. That being said, take a look at these impressive and innovative ways that businesses around the world have put them to work ‒ and consider the possibilities for your […]

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How to Manage Your Social Media Presence Effectively

How to Manage Your Social Media Presence Effectively

Establishing and maintaining a positive social media presence for your small business can be a real grind. It takes time and know-how to “do social” right ‒ time that you probably wish you had more of, and know-how that you might lack. How, then, do you leverage your resources effectively? Set specific goals Many small businesses make the mistake of creating a social presence just because everybody seems to have one. This is one area where something is not better than nothing ‒ without some specific goals, you’re wasting your […]

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