Facebook Updates: Good News for Small Businesses

Is Facebook the number one social media platform for your small business? If so, you’ll be happy to know that two recent updates by this social behemoth are going to make your life just a little bit easier. Looser rules for promotions If you’ve ever run a contest on Facebook, you know that the regulations regarding promotions were pretty strict. …

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Big Branding Backfires: Two Leads You Won’t Want to Follow

Marketing and social media experts spend a lot of time writing about soft metrics like brand image and brand loyalty. We think it’s important to build a brand that’s both recognizable and trustworthy ‒ but maybe if your corporation is big enough, you don’t need to be trusted. Check out what’s going on with these two giants: Coca-Cola’s suspect marketing …

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5 Quick Tips for Powering Your B2B Marketing With SlideShare

Are you looking for a simple and effective way to reach your market? Having trouble finding a way to make Facebook work for your B2B? It’s time you got to know SlideShare. SlideShare currently pulls in more than 60 million visits and over 100 million page views each month. And unlike Facebook, it attracts viewers who are looking for real …

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Getting Creative With QR Codes

I think QR codes offer a great opportunity for creative marketing. In the interest of transparency, you should know that I’m involved in a venture founded around QR codes. You should also know that I don’t like QR codes because I’m part of this business venture; rather, I got into it because I believe in the marketing power of QR …

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How to Manage Your Social Media Presence Effectively

Establishing and maintaining a positive social media presence for your small business can be a real grind. It takes time and know-how to “do social” right ‒ time that you probably wish you had more of, and know-how that you might lack. How, then, do you leverage your resources effectively? Set specific goals Many small businesses make the mistake of …

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Sure-Fire Ways to Drive Traffic to Your Startup

You’ve put in the hours and done your homework. You’ve got a solid business plan and a great team. Now you’re ready to go live, and just one question remains: How do you get targeted traffic to your website? The Basics Use Google Analytics from your first day and every day forward. Measure everything you can ‒ total traffic, patterns …

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Mobile First: Basic Strategies for Small Business Success

If you haven’t yet taken the steps to adopt mobile technology for your small business, maybe this will get your attention: Facebook’s shares just reached their highest price since they went public in 2012. The reason: they put mobile at the top of their priorities. OK, you’re probably not running a multi-billion dollar company. So what? You can still put …

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Brand Building Essentials: Visual Elements Matter

Building a strong brand is a little bit like pitching a tent. Metaphorically speaking, your brand is the overarching tent that’s supported by a myriad of poles, stakes, and ropes. Without them, your tent is just a loose piece of fabric flapping in the breeze. In the same way, the visual elements that support and anchor your brand are essential. …

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5 More Great Reasons to Market Your Product With Coupons

A few weeks ago, I read about a marketing survey describing, among other things, the motivators that cause people to like your brand on Facebook. 42% of the 2000 respondents said they do so to get some kind of discount or coupon. What does this mean for your small business? For starters, it means that your audience is looking for …

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