Using the Power of Your Brand to Open Multiple Sales Channels

Using the Power of Your Brand to Open Multiple Sales Channels

We’ve looked a lot at branding theory and examples, but haven’t spoken much about how to directly monetize it, so that is the topic for the final post of this month on branding.  We’re going to look at several different sales channels, and how you can leverage the power of your brand to create sales or improve the volume of existing sales of your product or service. Direct Sales – Building up a name and reputation as a reliable provider means that you have the potential to generate sales from […]

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When You Should Forego Branding for Larger Concerns

When You Should Forego Branding for Larger Concerns

We’ve talked an awful lot about all aspects of branding recently.  As the month draws to a close, I’d like to address something you don’t often hear about much: the times when you should stop worrying about brand building and focus on other, larger concerns instead.  It’s easy for people to get so caught up in self-promotion that they lose sight of some of the core fundamentals related to successfully selling their product or service.  Here are a couple examples of times that you should ease up on your branding […]

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Some More In-Depth Branding Tips

Some More In-Depth Branding Tips

We’ve looked a lot at general branding; do’s, don’t, examples of great work by companies, and some not so great work.  Today we’re going to look at some more in-depth branding tips that go beyond the simple ‘be consistent’ tips that most basic branding advice seems to boil down to.  In no particular order, here are a few: Develop a Good Slogan – A good slogan or tagline can be one of the most memorable things about a business.  Most organizations give some thought to developing one, but they never […]

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When to Seriously Consider a Full Re-Branding

When to Seriously Consider a Full Re-Branding

We’ve been taking an in-depth look at branding this month, but there is one important aspect we haven’t spoken about in quite a while that we should definitely revisit: re-branding.  While people obviously want to avoid this whenever possible, in certain circumstances and situations, it just makes more business sense to proceed with re-branding an organization and moving forward in a different direction than with investing further capital into the current brand.  Here are a few examples: Serious Damage Done to Original Brand – The most common examples of re-branding […]

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Three Essential Steps to Building a Long-Lasting Brand

Three Essential Steps to Building a Long-Lasting Brand

We’ve been looking a lot recently at different examples of branding; some large companies, some smaller, some ideas that have worked, and some haven’t.  For today’s article, we’re going to get back to basics and take a look at three essential steps that should be involved in the building of any brand.  No matter what you are trying to sell or what sort of organization you are trying to build, your efforts should always contain these three basic elements and actions if you want your brand to be successful and […]

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