We Need Ideas for Entrepreneur Month

Based on input from readers, we have decided to make November Entrepreneur Month here at the blog.  This means we want input from you on topics you would like covered, problems you would like addressed, news or developments you want commentary on, and anything else related to entrepreneurship that you can think of.  So far, we’ve got plans to cover …

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The Next Big Development in QR Codes

Quick Response codes are kind of an interesting case study in the marketing world.  The possibilities and applications they can be used for are seemingly endless, but they haven’t really caught on in a massive way just yet.  Sometimes this is ascribed to smart devices not having reached a level of critical mass in the general populace, other times it …

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Wal-Mart Believes Enough in Digital Marketing to Change Business Plan

If you have been following the news recently, you have likely read something in your local newspaper about the ongoing battle between retail giants Wal-Mart and Amazon.  Both are fixtures in everyday life for much of the population of the country, and yet they serve very different niches commercially.  Amazon is typically held as the king of online retailers while …

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Some Keyword Research Tips

Keyword research is the foundation of any SEO or inbound marketing campaign, in one way or another.  This is because it is the method by which you identify the target phrases you want to attempt to rank for, regardless of whether you buy PPC ads or are building organic rankings.  However, many companies get their keyword research wrong, and end …

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Google Launches Another Penguin Update

If you follow developments in the world of internet marketing, you may have heard that Google launched another update to their Penguin algorithm earlier this month.  In case you are unaware, Panda and Penguin are the two named Google updates that have wreaked havoc across the world of online marketing in recent years.  Conceptually, they are designed to combat the …

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Three Ways to Improve Your Conversion Rates

If you understand your web statistics and analytics, you realize that your conversion rate is one of the most important metrics you have available to gauge the success of your online marketing campaigns.  However, most people do not understand that with dedicated time and effort, businesses can do several different things to fundamentally improve their conversion rates, which will have …

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Apple Passes Coca-Cola as World’s Most Valuable Brand

For the past eight years or so, Coca-Cola has been considered by most to be the world’s most valuable brand, according to Interbrand, a large marketing research firm who releases an annual report on the subject.  It has been tracking statistics since about 2000 and uses these stats along with its own secret proprietary formula to compile the “Best Global …

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Paid Search Advertising – A Tool Any Business Can Use

Today we’re going to discuss how any business can use paid search advertising to help sell their products and services, and why it is a good idea for nearly everyone to make at least a modest investment in the service.  Paid search advertising is capable of being a huge revenue channel for businesses; indeed, some entire business models are constructed …

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Every Retailer Should Use Affiliate Marketing

We’re going to move on and switch topics away from branding, having spent almost all of last month on it, and go to a quick money-making technique for any business owners who sell products retail.  If you own such a business, no matter what your product is, you should be taking advantage of affiliate marketing. There are a few reasons …

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