We Need Ideas for Entrepreneur Month

We Need Ideas for Entrepreneur Month

Based on input from readers, we have decided to make November Entrepreneur Month here at the blog.  This means we want input from you on topics you would like covered, problems you would like addressed, news or developments you want commentary on, and anything else related to entrepreneurship that you can think of.  So far, we’ve got plans to cover the following possible topics: Best Practices – We’ll have some articles that look at some standard best practices in the entrepreneurial world, with a focus on very small companies and […]

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The Next Big Development in QR Codes

The Next Big Development in QR Codes

Quick Response codes are kind of an interesting case study in the marketing world.  The possibilities and applications they can be used for are seemingly endless, but they haven’t really caught on in a massive way just yet.  Sometimes this is ascribed to smart devices not having reached a level of critical mass in the general populace, other times it is attributed to the difficulty of scanning the codes themselves, particularly when they are presented as digital media. However, this may be changing, as there has been a major development […]

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Wal-Mart Believes Enough in Digital Marketing to Change Business Plan

Wal-Mart Believes Enough in Digital Marketing to Change Business Plan

If you have been following the news recently, you have likely read something in your local newspaper about the ongoing battle between retail giants Wal-Mart and Amazon.  Both are fixtures in everyday life for much of the population of the country, and yet they serve very different niches commercially.  Amazon is typically held as the king of online retailers while Wal-Mart is (debatably) king of the retail superstore. The big kerfuffle is over Wal-Mart’s plans to break into the sphere of online and digital marketing; earlier this week the New […]

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Some Keyword Research Tips

Some Keyword Research Tips

Keyword research is the foundation of any SEO or inbound marketing campaign, in one way or another.  This is because it is the method by which you identify the target phrases you want to attempt to rank for, regardless of whether you buy PPC ads or are building organic rankings.  However, many companies get their keyword research wrong, and end up wasting large portions of their budgets targeting inefficient or non-commercial words.  Here are some basic tips to keep in mind when you review the keywords you have decided to […]

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Google Launches Another Penguin Update

Google Launches Another Penguin Update

If you follow developments in the world of internet marketing, you may have heard that Google launched another update to their Penguin algorithm earlier this month.  In case you are unaware, Panda and Penguin are the two named Google updates that have wreaked havoc across the world of online marketing in recent years.  Conceptually, they are designed to combat the ever increasing tide of low-quality websites that proliferate just to be used as link banks or the sale of affiliate products. The volume of content that Google and the other […]

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