What Will 2014 Reveal in the Marketing World?

What Will 2014 Reveal in the Marketing World?

As final retail figures have finally come in from all of the extended sales, one thing is certain; while Black Friday and other single-day centric paradigms may be coming to a close in the era of online shopping and shipping, online marketing is clearly the way of the future. We’ve discussed it in several articles over the course of this past year, and pointed out how even truly massive companies like Amazon and EBay are continuing to post astronomical growth figures based almost entirely off of online operations. While we […]

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Business Isn’t Just About Business

Business Isn’t Just About Business

As we approach the holiday season, it is a time for reflection.  Too often, we get caught up in the hustle and bustle of life, and we forget to take a moment to stop and look around.  It is important to remember in times like these that business isn’t just about business. Think about that for a moment; is your career a fundamental feature of who you are, or simply a means to an end?  Are there things which are more important to you than work?  Most people would answer […]

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What A Christmas Story Teaches About Marketing

What A Christmas Story Teaches About Marketing

Well, it’s about that time of year where all the best Christmas movies begin playing regularly.  It struck me that many of them actually have a thing or two to teach as well, and a few of them even have something to say on the subject of marketing and business.  A Christmas Story is an excellent example of one of these films; not only is it extremely funny and one of the best holiday movies ever, but it also contains some valuable marketing knowledge.  Here are a few of the […]

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Avoid These Holiday Marketing Mistakes

Avoid These Holiday Marketing Mistakes

As we find ourselves right in the midst of another holiday season, businesses across the country are asking themselves how they can best position to take advantage of the season, and earn the most revenue possible.  However, in their zeal to grab those holiday dollars, companies often commit these common holiday marketing mistakes.  Make sure your business avoids them: Don’t Discount Too Deeply – Some retailers assume that bigger discounts are the way to go, but trying to compete on price with the WalMarts and CostCos is always a losing […]

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Lessons to Learn From Television’s Bar Rescue

Lessons to Learn From Television’s Bar Rescue

Bar Rescue is a popular new television series on Spike TV.  It features bar and nightclub expert Jon Taffer and a crew of interchangeable expert consultants as he travels the country offering advice and consultancy to failing bars in an attempt to turn them around.  Now, while this series is reality television and everything you see should be taken with a grain of salt, there are some very valuable business and marketing lessons that you can take from the series nonetheless.  Here are a few of them: Failure Is Often […]

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