Below you'll find a list of all posts from December, 2013
As final retail figures have finally come in from all of the extended sales, one thing is certain; while Black Friday and other single-day centric paradigms may be coming to a close in the era of online shopping and shipping, online marketing is clearly the way of the future. We’ve discussed it in several articles over the course of this …
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As we approach the holiday season, it is a time for reflection. Too often, we get caught up in the hustle and bustle of life, and we forget to take a moment to stop and look around. It is important to remember in times like these that business isn’t just about business. Think about that for a moment; is your …
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Well, it’s about that time of year where all the best Christmas movies begin playing regularly. It struck me that many of them actually have a thing or two to teach as well, and a few of them even have something to say on the subject of marketing and business. A Christmas Story is an excellent example of one of …
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As we find ourselves right in the midst of another holiday season, businesses across the country are asking themselves how they can best position to take advantage of the season, and earn the most revenue possible. However, in their zeal to grab those holiday dollars, companies often commit these common holiday marketing mistakes. Make sure your business avoids them: Don’t …
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Bar Rescue is a popular new television series on Spike TV. It features bar and nightclub expert Jon Taffer and a crew of interchangeable expert consultants as he travels the country offering advice and consultancy to failing bars in an attempt to turn them around. Now, while this series is reality television and everything you see should be taken with …
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If you own a small business, getting started with online marketing can seem overwhelming. Learning how to do things on your own is a daunting technical challenge, and sometimes companies will not work with you unless you are willing to commit to a long-term contract or pay them relatively high costs. This leads to many business owners making the huge …
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Believe it or not, business, sales, and marketing professionals can learn a lot from the seemingly innocuous, if much talked about performance of Miley Cyrus at the Video Music Awards this year. She quite succinctly demonstrated what happens if branding is completely ignored and caution thrown to the winds. Much as Miley’s public image has suffered during the blowback, your …
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Well, Thanksgiving has come and gone again, and with it the largest retail shopping weekend of the year. Black Friday, and the newer but increasingly important Cyber Monday are interesting days, because they really help to identify large trends in marketing and sales that need to be adapted to in order to ensure continued success. So how did the numbers …
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