Starbucks Evenings are Bringing Wine and Beer to San Francisco

Starbucks Evenings are Bringing Wine and Beer to San Francisco

Imagine if your go-to morning coffee stop transformed into a relaxing place to enjoy drinks and appetizers in the evening. That’s the reality in cities like Seattle, Chicago and Los Angeles, where “Starbucks Evenings” has been rolling out at select Starbucks stores since 2010. The program adds beer, wine and small, tapas-like plates, like truffle macaroni and cheese and parmesan crusted chicken skewers, to the regular Starbucks menu after 4pm. So far only 40 of over 11,000 Starbucks stores in the U.S. participate in Starbucks Evenings, but the company has […]

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San Francisco Bay Startups: Good and Bad Branding

San Francisco Bay Startups: Good and Bad Branding

With today’s fierce competition for startups in the San Francisco Bay area, it’s important for new companies to establish a brand early. A good brand can easily help a startup make it big, and a bad one can just as easily kill it. What makes a good brand? Good branding goes beyond just an attractive logo and catchy name. It’s important for startups to be consistent in all of their branding, and take every opportunity to convey their brand’s image. Everything a company does or says should reflect the brand, […]

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