Starbucks Evenings are Bringing Wine and Beer to San Francisco

Imagine if your go-to morning coffee stop transformed into a relaxing place to enjoy drinks and appetizers in the evening. That’s the reality in cities like Seattle, Chicago and Los Angeles, where “Starbucks Evenings” has been rolling out at select Starbucks stores since 2010. The program adds beer, wine and small, tapas-like plates, like truffle macaroni and cheese and parmesan crusted chicken skewers, to the regular Starbucks menu after 4pm. So far only 40 of over 11,000 Starbucks stores in the U.S. participate in Starbucks Evenings, but the company has plans to introduce the program nationwide within the next few years, according to Chief Operating Officer, Troy Alstead. Hoodline recently reported that the Starbucks Evenings will be coming to at least two San Francisco locations as soon as this summer. The Starbucks at 9th & Irving recently completed a major renovation, and has been hinting at the new program on its Facebook page, mentioning plans to introduce a “doggie day” and board game night, in addition to other activities. The location at Fisherman’s Wharf has already applied for a beer and wine license, and similar applications have been filed for Starbucks stores across the state, including Napa, San Mateo, Santa …

San Francisco Bay Startups: Good and Bad Branding

With today’s fierce competition for startups in the San Francisco Bay area, it’s important for new companies to establish a brand early. A good brand can easily help a startup make it big, and a bad one can just as easily kill it. What makes a good brand? Good branding goes beyond just an attractive logo and catchy name. It’s important for startups to be consistent in all of their branding, and take every opportunity to convey their brand’s image. Everything a company does or says should reflect the brand, creating brand unity. A brand’s message should be unique and fresh, communicating regularly with its audience in a distinctive voice. Example: Airbnb San Francisco-based startup, Airbnb, has become a go-to app for travelers and vacationers looking for an affordable place to stay. The app provides rooms and guest houses all over the world that are available to rent by the night. Airbnb uses several different social media platforms to spread their message and convey their brand. Their Facebook page is updated every few days with photos and videos related to travel and hot vacation spots, as well as interviews with Airbnb hosts. Their Twitter page shares Tweets from app users …