In the social media world, we work to engage and build relationships with people who will prove to be our target market.
The idea of brand ambassadors has been out for a while – but with the increased importance of social media and how it plays an integral marketing role – ambassadors can make or break a social media campaign.
Brand ambassadors help to increase likability and buzz around a brand while allowing you to tap into the relationships that your ambassadors already have.
One example of this is the Walmart Moms. They advocate products, write reviews and help other Moms share experiences. Take a look at this YouTube video:
In your journey to find strong brand ambassadors make sure to note that the people who you pick or who pick you must be in love with your brand.