What is branding?

The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

What are objectives of a good brand?

The objectives that a good brand will achieve include:

  • Confirming credibility
  • Connecting target prospects emotionally
  • Motivating a buyer
  • Encourages customer loyalty

To succeed in branding you must comprehend and align the needs and wants of your customers and prospects. You do this by integrating your brand into everything you do – and making sure everything you do paints a consistent message in your end-users minds.

A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to hire a branding expert to align your messaging with all information and content that resides within your organization. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.

What can I do for you?

Need help creating a long-lasting brand – and establishing your business from the rat pack?  From naming to the perfect logo – and an ultimate brand approach – I’m your guy.  Contact me for a quick chat.