Monetizing Your Social Media Presence

Businesses are just beginning to grapple with the massive undertaking of taking social media and actually wrestling a profit out of it. While there are outliers, pioneers in their field, who have successfully monetized their social media presence, for most companies it remains a pipe dream. In this article, we are going to look at three, extremely broad conceptual ways …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Taking Social Media to the Next Level: Kony 2012

So far, we have taken a look at several famous social media campaigns, and how they have succeeded so well, and the areas they could improve on further. Today, we are going to take a look at another famously successful campaign, but one that was never designed with commercial purposes in mind. This gave them a wider latitude in many …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

How Small Business Can Learn From Big Brands

Marketing has become extremely specialized over the years. Marketing gurus, those who have been in the industry for decades, have seen techniques evolve from simple graphic design and basic copywriting principles to the sophisticated machine based on psychiatric knowledge and more that it is today. This has led to an absolute explosion of high-end marketing knowledge that large corporations have …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Build a Mobile Site, Says Google

Google has been more upfront that ever in communications with all its different advertising affiliates, stressing the importance of the creation of mobile versions of websites to supplement their traditional web efforts. Their reasoning is pretty clear; traditional websites don’t render well on smartphones or tablet devices, which are capturing increasing shares of the advertising market. Google’s interest is pretty …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Volvo Embraces the Picture Marketing of Pinterest

Volvo is going in a new direction from most companies that use social media marketing, and going out on a limb by deploying a special campaign based around the Pinterest picture sharing social media site. Having just had its soft launch this previous month, they have nearly one thousand followers already, a modest but not insignificant number. One of the …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Using Social Media to Put a Face On Your Business

In these days of increasing interconnectivity, people sometimes forget that if they own a business that ultimately relies on people walking in their door, they need to project a friendly face to the local clientele. Believe it or not, a properly managed social media campaign can help business owners address this concern, despite the fact that social media is a …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

The art of campaign: Mountain Dew’s Dewmocracy

Creating brand buzz by a social media campaign is an integral part of advertising. Putting an Internet ad up on various websites will get you about as much buzz as buying an ad in your local neighborhood weekly mailer. Creativity and a sense of bravado is the only way to get you access to millions of Internet users. One of …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!

Target hits a bullseye with a successful media campaign

One of the most formidable obstacles for any business is getting noticed by prospective buyers. Whatever the market, getting anyone to remember your company’s name, as well as driving them into your store, is what sells your products. Today, images are now more important than print and searing your image into the public’s collective brain is imperative to running any …

Get My Free “Bobby Tips” Summary Delivered To Your Inbox

Join Now, Totally Free!