SF-Based StartupStats Helps Investors Find the Most Talked About Startups

San Francisco-based entrepreneur, Nick O’Neill, is known in business circles for founding SocialTimes, a news website that reports on all things social media, from Facebook news to Twitter trends and everything in between. The site launched in 2007 as AllFacebook, and in 2010, O’Neill sold it to WebMedia Brands. Recently O’Neill started a new project designed to connect investors with the hottest startups. StartupStats was launched in 2012 and has been adding new features ever since. The site matches investors with new startups by analyzing data from AngelList and Twitter to determine which startups are getting the most attention. This data is used to generate a rating called a “StartupScore,” which shows how many AngelList investors are following a particular startup, and how many Twitter users are linking back to it. Investors who have joined StartupStats have found the service to be a good indicator of which startups will be funded soon. “It surfaces upcoming startups earlier in the cycle and they can get earlier access, ideally,” O’Neil told Business Insider. “Now, whether or not they’re going to turn out to be legitimate companies is a whole other thing, but we’re at least beginning to see that our system surfaces …

Volvo Embraces the Picture Marketing of Pinterest

Volvo is going in a new direction from most companies that use social media marketing, and going out on a limb by deploying a special campaign based around the Pinterest picture sharing social media site. Having just had its soft launch this previous month, they have nearly one thousand followers already, a modest but not insignificant number. One of the things Volvo really has going for them is the creativity of the campaign. They have decided that the thrust of their campaign is going to be the visual interpretation of the perfect joyride or road trip. It should only take you a moment to imagine all the different aspects that could successfully be incorporated into this campaign; different stops, attractions, music, songs, food, and everything else that makes a fun trip. They intend to tie this idea of enjoyment and friendliness to their brand, and show that a Volvo can be a reliable, affordable instrument that can help you to enjoy similar experiences. They also are cognizant of the fact that Pinterest tends to be a favorite of female social media users, just as their car brand is. This means that they have a number of built-in synergies that they …

The art of campaign: Mountain Dew’s Dewmocracy

Creating brand buzz by a social media campaign is an integral part of advertising. Putting an Internet ad up on various websites will get you about as much buzz as buying an ad in your local neighborhood weekly mailer. Creativity and a sense of bravado is the only way to get you access to millions of Internet users. One of the year’s most notable campaigns was the Mountain Dew DEWmocracy campaign. Mountain Dew struck out to create a new flavor by way of fan voting. Fans helped create new flavors by home-tasting packs and their own internal chef. Three were chosen by voting, thus creating Flavor Nations, with the support of advertising agencies. Each nation created branding, graphics, and packaging for their flavor including professional commercials and viral videos. A new flavor was then chosen by fan vote. We’ve broken down some of the things that rocked this campaign: • Customers Always Know Best – Interactivity is the quintessential commandment to social media. Fans want to see their vote up on the Web. They want their voice heard. We all think we’re gods in some strange way and we want everyone else to think we’re a god too. Plus, it’s …

Hyperlocal Guide – jabberly.com

Shopping meets social networking. People don’t shop in a vacuum. It’s a social experience that screams to be shared. Problem is, all those sites out there that offer great deals from retailers fall short…socially that is. That’s why we designed jabberly—to go beyond the run-of-the-mill online shopping experience. Jabberly combines the best of your local retail scene with a social media component that allows you to share with your friends, family and fellow shoppers the hottest deals in your local area. We’ve honed the shopping experience down to match your style to a T by taking your user profile and behavioral data to provide you with the best deals from the retailers that matter the most to you. With jabberly, you shop, you save and you share. Plus, there’s more to share when you’re saving in two ways. Not only are you getting the best deals from your hot spot local retailers but you’re earning jabberCRED every time you’re on the site, sharing the days best deals with your social network. jabberCRED simply adds up to more money for you to apply to your daily shopping experience. And isn’t that something to be social about? Visit jabberly here

Social Media Marketing – readyBUZZ.com

readybuzz is a collaborative social media marketing agency readyBUZZ will help your business develop and implement your social media strategy using the latest tools and trends. Not only will we guide help your company develop strategies to engagement your potential customers, readyBUZZ provides continuous support and guidance in the best practices for social interaction. We help you plug into the conversations already taking places online and show you how to get involved. We also embrace the idea that it is essential to maintain the human element to keep your brand personal and authentic. The readyBUZZ approach 1) Markets are conversations you need to engage socially. Stop promoting and start listening. It is important to understand the wants, needs and interests of your potential customers so that you can start a meaningful dialog with them. By connecting with them on this basic level, you can demonstrate the value of your brand and have them coming back for more. 2) Markets consist of people, not demographics. Create a community with these individuals. People are constantly and often subconsciously building relationships with brands online through all sorts of social media channels. Whether “favoriteing” a brand or reading reviews on Yelp, one thing is …

QR Code Marketing – Hipscan.com

Not Your Ordinary Tech Head Geek. Nerd. We’ve heard it all and we happen to wear the badge with pride. If you think about it, in the entire history of mankind, there has never been a better time to be in to the stuff that we’re in to. From the Commodore 64 right on through the iPhone and the explosion of tablet computing, if it’s got tech at the root, it’s got our attention. In a single thought: we’ve never shifted away from technology. You can apply that same level of passion for tech to our uninhibited interest in bar code scanning and its revolutionary new form—the QR Code. After all, a QR Code is the realization of a futuristic dream…the ability to take an entire online world and boil it down to a simple, data-laden box. We’ve been in and around technology our whole lives and that’s certainly a head start. But, our goal is to be the most trusted resource in the QR industry…a virtual buffet of information and capability for everyone from the QR newbie to the connoisseurs…so you better believe we’re invested up to the neck. Invest some time with us…and let’s see what we can …