SF Bay Couple Lives in 712-Square Foot Cottage as an Experiment in Energy Conservation

Since 2012, architect, David Baker, and design communications consultant, Yosh Asato, have made their home in Zero Cottage, a 712-square foot home in the Mission District designed by Baker with the goal of achieving Net Zero Energy certification. According to Living-Future.org, Net Zero certified buildings are rare, and must be designed to harness “energy from the sun, wind or earth to …

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Target hits a bullseye with a successful media campaign

One of the most formidable obstacles for any business is getting noticed by prospective buyers. Whatever the market, getting anyone to remember your company’s name, as well as driving them into your store, is what sells your products. Today, images are now more important than print and searing your image into the public’s collective brain is imperative to running any …

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Chalkable: Simplicity for both parents and educators

With the vast amount of applications that are available to the masses, educational startup apps have gained quite a bit of momentum with educators, students, and parents alike. Although this new technology has made it possible to increase ease of access for students, it has left some teachers and educators, largely those who are technologically challenged, in the dark.

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Social media marketing – using timing to maximize effect

We have taken a good look at many of the different social media marketing tools and networks out there, and discussed how many of them can be used to help you increase your revenues by improving your interactions with current and potential clients. What we have not discussed yet, is how you can use timing in conjunction with various techniques …

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THE “TO DO” LIST OF THE FUTURE

Fetchnotes, a cloud based twitter-like note taking app, which allows you to organize your different notes through hash tags, is now offering its users more space for storage. Twenty- five gigs of space, to be exact, now that Fetchnotes has partnered up with Box. This amount of space is normally ten dollars a month, but is free with the promotional sign up. This news comes at a pivotal time; currently the Fetchnotes startup is announcing a move from their home state of Michigan, where it was founded by two University of Michigan students, to the great state of Massachusetts.

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USING TUMBLR EFFECTIVELY IN SOCIAL MEDIA MARKETING

Creating, promoting, and sustaining a fan base through social media can generate immense traffic and effective word of mouth marketing for any organization. Though there are many social media platforms to choose from these days, Tumblr stands out from the rest by combining the strengths of all into one uniform and engaging blog, which is also easy to navigate and …

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CAPTURE THE FLAG – CAPTURE IT SOON

Stripe, an online payment company, has released a new app dubbed Capture the Flag. This new app gives developers a chance to discover the vulnerabilities (security wise) in mock apps that others are developing. As of right now, the Capture the Flag App competition got kicked off today and will last for a week; the app has already drawn a total of forty five hundred people and counting. At the end of the competition, the company will release their source code so that other app developers can apply it to their work.

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WHY YOU NEED TO BE BLOGGING

If you have been looking at adjusting your marketing budget, you really should consider adding a blog to your web presence, if you haven’t already. Blogs are rapidly developing into one of the most valuable tools a company has for increasing their online footprint. Whether you are currently implementing ongoing SEO or SMM efforts, or looking to start from scratch, you are missing out on a lot of opportunities if you don’t have a blog.

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A WEE APP FOR WEE CHILDREN

This week, we thought we might change it up a little and focus on a new app that has been released for kids and by kids, and I truly mean that children were behind the development and release of this app. Wee Society, a company that has done work for several big names such as Facebook, Google, Apple, Coca- Cola, Nike, Hasbro, and many others, has decided to create a new line of apps to help young children learn how to read and write. Wee Society’s focus is not simply to be a digital design company but to be considered a whole lifestyle brand.

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