wow factor

Is Your Business Delivering the Wow Factor?

It’s one thing to meet the needs of your clients. It’s quite another to exceed their expectations. In fact, it’s exceeding expectations that will keep clients coming back. It’s also instrumental in getting great word-of-mouth exposure. Satisfying your clients is nothing special. If you run a business, it is your job to meet their demands and, so long as they …

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The art of campaign: Mountain Dew’s Dewmocracy

Creating brand buzz by a social media campaign is an integral part of advertising. Putting an Internet ad up on various websites will get you about as much buzz as buying an ad in your local neighborhood weekly mailer. Creativity and a sense of bravado is the only way to get you access to millions of Internet users. One of …

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Chalkable: Simplicity for both parents and educators

With the vast amount of applications that are available to the masses, educational startup apps have gained quite a bit of momentum with educators, students, and parents alike. Although this new technology has made it possible to increase ease of access for students, it has left some teachers and educators, largely those who are technologically challenged, in the dark.

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THE “TO DO” LIST OF THE FUTURE

Fetchnotes, a cloud based twitter-like note taking app, which allows you to organize your different notes through hash tags, is now offering its users more space for storage. Twenty- five gigs of space, to be exact, now that Fetchnotes has partnered up with Box. This amount of space is normally ten dollars a month, but is free with the promotional sign up. This news comes at a pivotal time; currently the Fetchnotes startup is announcing a move from their home state of Michigan, where it was founded by two University of Michigan students, to the great state of Massachusetts.

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CAPTURE THE FLAG – CAPTURE IT SOON

Stripe, an online payment company, has released a new app dubbed Capture the Flag. This new app gives developers a chance to discover the vulnerabilities (security wise) in mock apps that others are developing. As of right now, the Capture the Flag App competition got kicked off today and will last for a week; the app has already drawn a total of forty five hundred people and counting. At the end of the competition, the company will release their source code so that other app developers can apply it to their work.

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WHY YOU NEED TO BE BLOGGING

If you have been looking at adjusting your marketing budget, you really should consider adding a blog to your web presence, if you haven’t already. Blogs are rapidly developing into one of the most valuable tools a company has for increasing their online footprint. Whether you are currently implementing ongoing SEO or SMM efforts, or looking to start from scratch, you are missing out on a lot of opportunities if you don’t have a blog.

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SOME GENERAL SOCIAL MEDIA MARKETING TIPS

We would like to take a break from examining some successful social media marketing campaigns and get back to discussing some of the elements that make these campaigns successful. It has been a while since we’ve just disclosed some general, basic tips, so we’re going to list some of them and discuss why each of them has an impact on social media marketing:

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BLENDTEC: BLENDING WAS NEVER SO MUCH FUN

For businesses large and small, social media is an integral part of advertising. It is a tricky medium for a variety of reasons. The days of simply putting an ad in the newspaper are gone. Those who know how to use social media get results. It’s the campaigns that generate the most buzz with creative ways to capture people’s attention will see the results of sales.

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AESTHETICS & UTILITY IN ONE NEAT PACKAGE

Any.DO, released in November of last year, is a rather aesthetically pleasing application for both the Android and IPhone platforms. Developed by the team behind Taskos, Any.DO is a multi-platform application that allows you to create to-do lists and has been backed by one million dollars from angel investors.

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