wow factor

Is Your Business Delivering the Wow Factor?

It’s one thing to meet the needs of your clients. It’s quite another to exceed their expectations. In fact, it’s exceeding expectations that will keep clients coming back. It’s also instrumental in getting great word-of-mouth exposure. Satisfying your clients is nothing special. If you run a business, it is your job to meet their demands and, so long as they are reasonable, their requests. There is nothing overly special about this. The tricky thing, of course, is to find the line between satisfying your clients and wowing them. Then, once you find that line, you need to boldly jump right over it. Sure, this seems easier said than done; but the key to the “wow” factor is as simple as consistently delivering more value than the client expects.  More than that, you need to research your competition and come up with something you can offer than they don’t. Let’s use a fictional example.  Let’s say Advertising Firm A offers a start-up package that includes a basic web design, 2,500 words of web copy, and logo creation. If you are Advertising Firm B, you could offer the same but surprise your client with 5 logo creations to choose from at no …

The art of campaign: Mountain Dew’s Dewmocracy

Creating brand buzz by a social media campaign is an integral part of advertising. Putting an Internet ad up on various websites will get you about as much buzz as buying an ad in your local neighborhood weekly mailer. Creativity and a sense of bravado is the only way to get you access to millions of Internet users. One of the year’s most notable campaigns was the Mountain Dew DEWmocracy campaign. Mountain Dew struck out to create a new flavor by way of fan voting. Fans helped create new flavors by home-tasting packs and their own internal chef. Three were chosen by voting, thus creating Flavor Nations, with the support of advertising agencies. Each nation created branding, graphics, and packaging for their flavor including professional commercials and viral videos. A new flavor was then chosen by fan vote. We’ve broken down some of the things that rocked this campaign: • Customers Always Know Best – Interactivity is the quintessential commandment to social media. Fans want to see their vote up on the Web. They want their voice heard. We all think we’re gods in some strange way and we want everyone else to think we’re a god too. Plus, it’s …

Siri and Zooey are not without competition

If you are a droid owner who has been a bit green about Siri, Sam Pasupalak has a solution for you. We are all aware of all those iPhone owners who get Siri to help them with all of their personal requests, so Mr. Pasupalak has come up with Maluuba, but can we sleep soundly with this new App? The new application in review is called Maluuba, a true “Do Engine” that has been created by Sam Pasupalak which is closer to the original Siri before it was purchased by Apple. The app uses third party apps, such as Yelp, Eventful, Rotten Tomatoes, Foursquare, Weather Underground, and the like, to pull up your search requests. Its domains range from restaurants, general knowledge, and movies, just to name a few. There has been a great deal of positive feedback generated by the new application and the app has already received a rather generous two million dollar investment from Samsung, which gives strong indication that they may sell their devices with Maluuba already pre-installed. Maluuba also has decided to make their application available to Apple users; their application should be available within the next few months for the IPhone. Pasupalak believes that …

Chalkable: Simplicity for both parents and educators

With the vast amount of applications that are available to the masses, educational startup apps have gained quite a bit of momentum with educators, students, and parents alike. Although this new technology has made it possible to increase ease of access for students, it has left some teachers and educators, largely those who are technologically challenged, in the dark.


Fetchnotes, a cloud based twitter-like note taking app, which allows you to organize your different notes through hash tags, is now offering its users more space for storage. Twenty- five gigs of space, to be exact, now that Fetchnotes has partnered up with Box. This amount of space is normally ten dollars a month, but is free with the promotional sign up. This news comes at a pivotal time; currently the Fetchnotes startup is announcing a move from their home state of Michigan, where it was founded by two University of Michigan students, to the great state of Massachusetts.


Stripe, an online payment company, has released a new app dubbed Capture the Flag. This new app gives developers a chance to discover the vulnerabilities (security wise) in mock apps that others are developing. As of right now, the Capture the Flag App competition got kicked off today and will last for a week; the app has already drawn a total of forty five hundred people and counting. At the end of the competition, the company will release their source code so that other app developers can apply it to their work.


If you have been looking at adjusting your marketing budget, you really should consider adding a blog to your web presence, if you haven’t already. Blogs are rapidly developing into one of the most valuable tools a company has for increasing their online footprint. Whether you are currently implementing ongoing SEO or SMM efforts, or looking to start from scratch, you are missing out on a lot of opportunities if you don’t have a blog.


We would like to take a break from examining some successful social media marketing campaigns and get back to discussing some of the elements that make these campaigns successful. It has been a while since we’ve just disclosed some general, basic tips, so we’re going to list some of them and discuss why each of them has an impact on social media marketing:


Any.DO, released in November of last year, is a rather aesthetically pleasing application for both the Android and IPhone platforms. Developed by the team behind Taskos, Any.DO is a multi-platform application that allows you to create to-do lists and has been backed by one million dollars from angel investors.