Video Marketing – Increasingly a Must for Small and Mid-Sized Businesses

As an increasing number of businesses even in medium-sized and small communities have finally caught on to the principles of search engine optimization, social media marketing, and more, making local search an increasingly competitive game.  Whereas even new a company could build decent results in a six-month window or so, it is getting harder to reliably build results at all, …

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Your Business Needs a Review Strategy

It is no secret; local SEO is getting harder and harder to successfully perform.  It looks like all the low-hanging fruit has basically been plucked at this point, and now small businesses are beginning to run into the same stumbling blocks that affect larger businesses regarding their SERP results. One method that many companies still have not yet implemented that …

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Business Should Learn some Lessons from the Video Game Industry

There have been a number of encouraging developments recently in the video game industry that can provide an example to businesses in other niches regarding developing new markets, products, and revenue streams.  Let’s take a look at some of these trends, and the lessons the general business community can learn from them: Huge Discounts Can Create New Customers – Steam …

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Some Challenges for Small Business in 2014

So far we have taken a look at some of the positive trends that small business can take advantages of in the coming year, but today we are going to take a look at some of the challenges and difficulties they are likely to face in the new year as well: Raising New Revenues – Companies that cannot take advantage …

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New Year, New Markets

Hello everyone, and welcome to 2014.  We wish each and every one of our readers a prosperous and successful new year, with many interesting opportunities to take advantage of.  Today, in the spirit of the New Year, we are going to briefly touch on a subject we don’t often speak about: new markets.  ‘New markets’ as in going global, or …

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What Will 2014 Reveal in the Marketing World?

As final retail figures have finally come in from all of the extended sales, one thing is certain; while Black Friday and other single-day centric paradigms may be coming to a close in the era of online shopping and shipping, online marketing is clearly the way of the future. We’ve discussed it in several articles over the course of this …

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Getting Started With Online Marketing

If you own a small business, getting started with online marketing can seem overwhelming.  Learning how to do things on your own is a daunting technical challenge, and sometimes companies will not work with you unless you are willing to commit to a long-term contract or pay them relatively high costs.  This leads to many business owners making the huge …

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Cyber Monday Results

Well, Thanksgiving has come and gone again, and with it the largest retail shopping weekend of the year.  Black Friday, and the newer but increasingly important Cyber Monday are interesting days, because they really help to identify large trends in marketing and sales that need to be adapted to in order to ensure continued success.  So how did the numbers …

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Stay Away from Software and Service that Doesn’t Really Add Value

One trap entrepreneurs have been known to fall into is investing in software or equipment that they end up not needing.  Stories abound of new software platforms and packages purchased by enthusiastic management that end up negatively impacting the organizations they were intended to help.  One thing that should guide every purchasing decision an entrepreneur makes is whether or not …

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Lessons Entrepreneurs Can Take from the Obamacare Website

If you have been paying attention to the news, the glitches and problems associated with the new Obamacare website are making big news all across the nation.  While we will have to wait and see whether or not they are able to fix the site and the problems people are having with the new online health care marketplace, the whole …

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