Bay Area Boutique Uses “Magic Mirrors” to Merge Online and Offline Shopping

Bay Area Boutique Uses “Magic Mirrors” to Merge Online and Offline Shopping

Like something out of Back to the Future Part II, the new “magic mirrors” at Rebecca Minkoff in San Francisco may be the future of shopping. The new technology was developed by eBay as a way to bring the online shopping experience into the real world. “People still want to use their five senses, not just the one sense you use when you’re doing e-commerce,” said Steve Yankovich, eBay’s Head of Innovation and New Ventures. “So physical retail, a showroom, I think will never go away.” Customers at Rebecca Minkoff […]

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AltSchool: New SF Bay Tech Startup is Creating the Future of Education

AltSchool: New SF Bay Tech Startup is Creating the Future of Education

Altschool, a San Francisco Bay area startup founded by former Google product manager, Max Ventilla, is an innovative new school system that combines advanced technology with traditional education. AltSchool’s “micro-schools” are modeled after the one-room schoolhouses of the past. Students aged from pre-kindergarten to eighth grade learn together in classrooms with no more than 25 students and two teachers each. For a tuition of around $20,000, students study a curriculum focused on project-based learning and real-world lessons. “The point of education is to prepare our kids for the world that […]

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Video Marketing – Increasingly a Must for Small and Mid-Sized Businesses

Video Marketing – Increasingly a Must for Small and Mid-Sized Businesses

As an increasing number of businesses even in medium-sized and small communities have finally caught on to the principles of search engine optimization, social media marketing, and more, making local search an increasingly competitive game.  Whereas even new a company could build decent results in a six-month window or so, it is getting harder to reliably build results at all, and it is taking longer and longer to do so. Video marketing is one way business owners can sidestep these trends, and still get a tremendous bang for their buck […]

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The Importance of Having an Accountant

The Importance of Having an Accountant

Many small business owners are experts in the specific product or service that they offer, have no doubt about it.  However, an equally common feature of the small business owner is that they lack several of the necessary skills to completely administer a business.  Someone who is great as a floor manager at a manufacturing company may not be as great at balancing the books; some bean-counter who is a whiz with numbers may not be good at operating machinery or equipment.  Whatever the circumstance, everyone has a weakness. One […]

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Your Business Needs a Review Strategy

Your Business Needs a Review Strategy

It is no secret; local SEO is getting harder and harder to successfully perform.  It looks like all the low-hanging fruit has basically been plucked at this point, and now small businesses are beginning to run into the same stumbling blocks that affect larger businesses regarding their SERP results. One method that many companies still have not yet implemented that will likely pay off big dividends in upcoming years is a review strategy.  Google has explicitly commented that they want to see reviews and engagement on social sites that grows […]

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