Your Business Needs a Review Strategy

It is no secret; local SEO is getting harder and harder to successfully perform.  It looks like all the low-hanging fruit has basically been plucked at this point, and now small businesses are beginning to run into the same stumbling blocks that affect larger businesses regarding their SERP results. One method that many companies still have not yet implemented that …

Business Should Learn some Lessons from the Video Game Industry

There have been a number of encouraging developments recently in the video game industry that can provide an example to businesses in other niches regarding developing new markets, products, and revenue streams.  Let’s take a look at some of these trends, and the lessons the general business community can learn from them: Huge Discounts Can Create New Customers – Steam …

New Year, New Markets

Hello everyone, and welcome to 2014.  We wish each and every one of our readers a prosperous and successful new year, with many interesting opportunities to take advantage of.  Today, in the spirit of the New Year, we are going to briefly touch on a subject we don’t often speak about: new markets.  ‘New markets’ as in going global, or …

Avoid These Holiday Marketing Mistakes

As we find ourselves right in the midst of another holiday season, businesses across the country are asking themselves how they can best position to take advantage of the season, and earn the most revenue possible.  However, in their zeal to grab those holiday dollars, companies often commit these common holiday marketing mistakes.  Make sure your business avoids them: Don’t …

Learning from Miley Cyrus

Believe it or not, business, sales, and marketing professionals can learn a lot from the seemingly innocuous, if much talked about performance of Miley Cyrus at the Video Music Awards this year.  She quite succinctly demonstrated what happens if branding is completely ignored and caution thrown to the winds.  Much as Miley’s public image has suffered during the blowback, your …

Cyber Monday Results

Well, Thanksgiving has come and gone again, and with it the largest retail shopping weekend of the year.  Black Friday, and the newer but increasingly important Cyber Monday are interesting days, because they really help to identify large trends in marketing and sales that need to be adapted to in order to ensure continued success.  So how did the numbers …