Business Should Learn some Lessons from the Video Game Industry

Business Should Learn some Lessons from the Video Game Industry

There have been a number of encouraging developments recently in the video game industry that can provide an example to businesses in other niches regarding developing new markets, products, and revenue streams.  Let’s take a look at some of these trends, and the lessons the general business community can learn from them: Huge Discounts Can Create New Customers – Steam is a popular online sales and distribution platform for PC games and software.  They recently ran a holiday sale in which some titles were discounted at rates of up to […]

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Some Challenges for Small Business in 2014

Some Challenges for Small Business in 2014

So far we have taken a look at some of the positive trends that small business can take advantages of in the coming year, but today we are going to take a look at some of the challenges and difficulties they are likely to face in the new year as well: Raising New Revenues – Companies that cannot take advantage of trends in online marketing will likely face increasing pressure to find new sources of revenue that may be difficult to locate and develop.  The growth of online shopping relative […]

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New Year, New Markets

New Year, New Markets

Hello everyone, and welcome to 2014.  We wish each and every one of our readers a prosperous and successful new year, with many interesting opportunities to take advantage of.  Today, in the spirit of the New Year, we are going to briefly touch on a subject we don’t often speak about: new markets.  ‘New markets’ as in going global, or expanding to literal new geographic marketplaces. The reason we don’t often speak about this is that it can be difficult for smaller businesses to engage in these tactics, which makes […]

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What Will 2014 Reveal in the Marketing World?

What Will 2014 Reveal in the Marketing World?

As final retail figures have finally come in from all of the extended sales, one thing is certain; while Black Friday and other single-day centric paradigms may be coming to a close in the era of online shopping and shipping, online marketing is clearly the way of the future. We’ve discussed it in several articles over the course of this past year, and pointed out how even truly massive companies like Amazon and EBay are continuing to post astronomical growth figures based almost entirely off of online operations. While we […]

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Business Isn’t Just About Business

Business Isn’t Just About Business

As we approach the holiday season, it is a time for reflection.  Too often, we get caught up in the hustle and bustle of life, and we forget to take a moment to stop and look around.  It is important to remember in times like these that business isn’t just about business. Think about that for a moment; is your career a fundamental feature of who you are, or simply a means to an end?  Are there things which are more important to you than work?  Most people would answer […]

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