Wal-Mart Believes Enough in Digital Marketing to Change Business Plan

If you have been following the news recently, you have likely read something in your local newspaper about the ongoing battle between retail giants Wal-Mart and Amazon.  Both are fixtures in everyday life for much of the population of the country, and yet they serve very different niches commercially.  Amazon is typically held as the king of online retailers while …

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Some Keyword Research Tips

Keyword research is the foundation of any SEO or inbound marketing campaign, in one way or another.  This is because it is the method by which you identify the target phrases you want to attempt to rank for, regardless of whether you buy PPC ads or are building organic rankings.  However, many companies get their keyword research wrong, and end …

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Google Launches Another Penguin Update

If you follow developments in the world of internet marketing, you may have heard that Google launched another update to their Penguin algorithm earlier this month.  In case you are unaware, Panda and Penguin are the two named Google updates that have wreaked havoc across the world of online marketing in recent years.  Conceptually, they are designed to combat the …

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Three Ways to Improve Your Conversion Rates

If you understand your web statistics and analytics, you realize that your conversion rate is one of the most important metrics you have available to gauge the success of your online marketing campaigns.  However, most people do not understand that with dedicated time and effort, businesses can do several different things to fundamentally improve their conversion rates, which will have …

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Apple Passes Coca-Cola as World’s Most Valuable Brand

For the past eight years or so, Coca-Cola has been considered by most to be the world’s most valuable brand, according to Interbrand, a large marketing research firm who releases an annual report on the subject.  It has been tracking statistics since about 2000 and uses these stats along with its own secret proprietary formula to compile the “Best Global …

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Paid Search Advertising – A Tool Any Business Can Use

Today we’re going to discuss how any business can use paid search advertising to help sell their products and services, and why it is a good idea for nearly everyone to make at least a modest investment in the service.  Paid search advertising is capable of being a huge revenue channel for businesses; indeed, some entire business models are constructed …

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Every Retailer Should Use Affiliate Marketing

We’re going to move on and switch topics away from branding, having spent almost all of last month on it, and go to a quick money-making technique for any business owners who sell products retail.  If you own such a business, no matter what your product is, you should be taking advantage of affiliate marketing. There are a few reasons …

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Using the Power of Your Brand to Open Multiple Sales Channels

We’ve looked a lot at branding theory and examples, but haven’t spoken much about how to directly monetize it, so that is the topic for the final post of this month on branding.  We’re going to look at several different sales channels, and how you can leverage the power of your brand to create sales or improve the volume of …

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Some More In-Depth Branding Tips

We’ve looked a lot at general branding; do’s, don’t, examples of great work by companies, and some not so great work.  Today we’re going to look at some more in-depth branding tips that go beyond the simple ‘be consistent’ tips that most basic branding advice seems to boil down to.  In no particular order, here are a few: Develop a …

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When to Seriously Consider a Full Re-Branding

We’ve been taking an in-depth look at branding this month, but there is one important aspect we haven’t spoken about in quite a while that we should definitely revisit: re-branding.  While people obviously want to avoid this whenever possible, in certain circumstances and situations, it just makes more business sense to proceed with re-branding an organization and moving forward in …

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