Three Essential Steps to Building a Long-Lasting Brand

We’ve been looking a lot recently at different examples of branding; some large companies, some smaller, some ideas that have worked, and some haven’t.  For today’s article, we’re going to get back to basics and take a look at three essential steps that should be involved in the building of any brand.  No matter what you are trying to sell …

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3 Epic Failures in Branding ‒ What Were They Thinking?

It’s good to learn from your mistakes. It’s even better if you can learn from the mistakes of others. Here are three recent examples of branding failures you’ll want to avoid: 1.  Kmart  Poor Kmart. In what looks like an attempt to cover for not having enough merchandise on the shelves, Kmart launched its “Ship Your Pants” campaign, assuring unhappy …

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The 3 Keys to Brand Visibility ‒ Simplicity, Sociability, Sincerity

Some people will tell you that visibility is achieved by being the loudest guy in the room; that to win the prize you have to win the shouting match. I don’t believe that’s true. Being loud and persistent definitely gets you noticed ‒ but usually not in the way you’d like. When your brand is both recognized and respected, success …

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Components of a Strong Brand: Knowing Your Target Market

What is branding? However you try to pin it down, great branding is hard to define ‒ but it’s easy to recognize. Try this little exercise: close your eyes for a second, and picture the customers enjoying a cappucino at Starbucks. It was easy, right? That’s because Starbucks knows exactly who their target market is ‒ so you do, too. …

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Facebook Updates: Good News for Small Businesses

Is Facebook the number one social media platform for your small business? If so, you’ll be happy to know that two recent updates by this social behemoth are going to make your life just a little bit easier. Looser rules for promotions If you’ve ever run a contest on Facebook, you know that the regulations regarding promotions were pretty strict. …

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Big Branding Backfires: Two Leads You Won’t Want to Follow

Marketing and social media experts spend a lot of time writing about soft metrics like brand image and brand loyalty. We think it’s important to build a brand that’s both recognizable and trustworthy ‒ but maybe if your corporation is big enough, you don’t need to be trusted. Check out what’s going on with these two giants: Coca-Cola’s suspect marketing …

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5 Quick Tips for Powering Your B2B Marketing With SlideShare

Are you looking for a simple and effective way to reach your market? Having trouble finding a way to make Facebook work for your B2B? It’s time you got to know SlideShare. SlideShare currently pulls in more than 60 million visits and over 100 million page views each month. And unlike Facebook, it attracts viewers who are looking for real …

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Getting Creative With QR Codes

I think QR codes offer a great opportunity for creative marketing. In the interest of transparency, you should know that I’m involved in a venture founded around QR codes. You should also know that I don’t like QR codes because I’m part of this business venture; rather, I got into it because I believe in the marketing power of QR …

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How to Manage Your Social Media Presence Effectively

Establishing and maintaining a positive social media presence for your small business can be a real grind. It takes time and know-how to “do social” right ‒ time that you probably wish you had more of, and know-how that you might lack. How, then, do you leverage your resources effectively? Set specific goals Many small businesses make the mistake of …

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Sure-Fire Ways to Drive Traffic to Your Startup

You’ve put in the hours and done your homework. You’ve got a solid business plan and a great team. Now you’re ready to go live, and just one question remains: How do you get targeted traffic to your website? The Basics Use Google Analytics from your first day and every day forward. Measure everything you can ‒ total traffic, patterns …

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