Video Marketing – Increasingly a Must for Small and Mid-Sized Businesses

As an increasing number of businesses even in medium-sized and small communities have finally caught on to the principles of search engine optimization, social media marketing, and more, making local search an increasingly competitive game.  Whereas even new a company could build decent results in a six-month window or so, it is getting harder to reliably build results at all, …

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The Importance of Having an Accountant

Many small business owners are experts in the specific product or service that they offer, have no doubt about it.  However, an equally common feature of the small business owner is that they lack several of the necessary skills to completely administer a business.  Someone who is great as a floor manager at a manufacturing company may not be as …

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Your Business Needs a Review Strategy

It is no secret; local SEO is getting harder and harder to successfully perform.  It looks like all the low-hanging fruit has basically been plucked at this point, and now small businesses are beginning to run into the same stumbling blocks that affect larger businesses regarding their SERP results. One method that many companies still have not yet implemented that …

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Business Should Learn some Lessons from the Video Game Industry

There have been a number of encouraging developments recently in the video game industry that can provide an example to businesses in other niches regarding developing new markets, products, and revenue streams.  Let’s take a look at some of these trends, and the lessons the general business community can learn from them: Huge Discounts Can Create New Customers – Steam …

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Some Challenges for Small Business in 2014

So far we have taken a look at some of the positive trends that small business can take advantages of in the coming year, but today we are going to take a look at some of the challenges and difficulties they are likely to face in the new year as well: Raising New Revenues – Companies that cannot take advantage …

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New Year, New Markets

Hello everyone, and welcome to 2014.  We wish each and every one of our readers a prosperous and successful new year, with many interesting opportunities to take advantage of.  Today, in the spirit of the New Year, we are going to briefly touch on a subject we don’t often speak about: new markets.  ‘New markets’ as in going global, or …

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What Will 2014 Reveal in the Marketing World?

As final retail figures have finally come in from all of the extended sales, one thing is certain; while Black Friday and other single-day centric paradigms may be coming to a close in the era of online shopping and shipping, online marketing is clearly the way of the future. We’ve discussed it in several articles over the course of this …

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Avoid These Holiday Marketing Mistakes

As we find ourselves right in the midst of another holiday season, businesses across the country are asking themselves how they can best position to take advantage of the season, and earn the most revenue possible.  However, in their zeal to grab those holiday dollars, companies often commit these common holiday marketing mistakes.  Make sure your business avoids them: Don’t …

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Lessons to Learn From Television’s Bar Rescue

Bar Rescue is a popular new television series on Spike TV.  It features bar and nightclub expert Jon Taffer and a crew of interchangeable expert consultants as he travels the country offering advice and consultancy to failing bars in an attempt to turn them around.  Now, while this series is reality television and everything you see should be taken with …

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