How To Create Digital Signage That Enhances The Offline Shopping Experience

From the rich scent of roasted coffee beans in a local coffee shop to the luxurious feel of cashmere, human sensory experiences mean that stores and other offline retailers have a natural advantage over online-only businesses. Online shopping might be convenient, but it cannot replicate the stimuli and experiences of a brick-and-mortar business. As long … Read more

Hustle Has Raw Power: Here’s How To Focus And Support It

“Hustle” seems to be a dominant business word nowadays. Like many words-of-the-moment, the more it’s used, the less impact it can have. This is an article about hustle, so it’s important to clearly define that word or at least define what it means to me:   Hustle denotes urgency and the ability to not only work … Read more

Introverts, Extroverts, and Workplace Culture

Unless you’ve been living in a cave, you probably already know that there’s a difference when working with introverts and extroverts. For cave-dwellers, here’s a quick recap: Introverts:  Energy recharged from quiet, alone time Energy sapped by crowds, noise, and interruptions Independent workers Strong listening skills Ability to focus for long periods of time Enjoy … Read more

Business Leaders, What Is Your Human UI?

Anyone who has worked with software would agree that the user interface (UI) is very important. In fact, for an everyday software user who gives no thought to what’s behind the scenes — like software code and databases — the user interface is the software. Over the decades, the number of software applications has multiplied, and so … Read more

It’s Time To Promote Your Sales Reps

As you grow your business and expand your sales team, you may be focused on retaining sales executives and moving them up to the next level in your company. Here are three ways to help your sales execs grow to become team members who are capable of stepping into upper-level roles and really adding value to … Read more

Bye Bye, ‘You Guys’

We don’t always think a whole lot about the words we use at work, and since we mean well, this usually isn’t a problem. But sometimes we lean on a term or phrase that seems innocuous but isn’t really productive or good for our company culture. One term that’s been embedded in the American lexicon … Read more

How to Hire That PhD: Find The Right Employees!

At some point in every entrepreneur’s journey, it becomes necessary to hire someone. If you keep growing your business, eventually it’s guaranteed to get too big for you to keep a handle on everything. Combing through resumes and conducting interviews can be daunting. Not only that, but finding good employees is tough. So how do … Read more

Five Things To Do Before Making Any Changes To Your Business

Making major changes to the direction of your business can be risky and stressful, both for you and your employees. However, it can also make your business more profitable or save it altogether if you happen to be in a bad spot. Here are five things you should do before changing your business to ensure that … Read more

How to Protect Your Company Culture as You Grow

Your company culture is one of the most important aspects of your company to cultivate and protect. As you know, your culture largely determines whether your enterprise is a success or a failure. It’s important to protect your company culture as you grow you’re company. However, as your company grows, your culture is going to have … Read more

Scale, Scale, Scale — Your Business Is Ready

Scaling your business is something that should be on your mind from day one. In the early stages of entrepreneurship, however, a lot more focus needs to be dedicated to building and running the company. Once your company is off the ground and has picked up some momentum, it’s time to shift your focus from … Read more