San Francisco Bay Startups: Good and Bad Branding

With today’s fierce competition for startups in the San Francisco Bay area, it’s important for new companies to establish a brand early. A good brand can easily help a startup make it big, and a bad one can just as easily kill it. What makes a good brand? Good branding goes beyond just an attractive logo and catchy name. It’s …

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Learning from Miley Cyrus

Believe it or not, business, sales, and marketing professionals can learn a lot from the seemingly innocuous, if much talked about performance of Miley Cyrus at the Video Music Awards this year.  She quite succinctly demonstrated what happens if branding is completely ignored and caution thrown to the winds.  Much as Miley’s public image has suffered during the blowback, your …

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When You Should Forego Branding for Larger Concerns

We’ve talked an awful lot about all aspects of branding recently.  As the month draws to a close, I’d like to address something you don’t often hear about much: the times when you should stop worrying about brand building and focus on other, larger concerns instead.  It’s easy for people to get so caught up in self-promotion that they lose …

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Three Essential Steps to Building a Long-Lasting Brand

We’ve been looking a lot recently at different examples of branding; some large companies, some smaller, some ideas that have worked, and some haven’t.  For today’s article, we’re going to get back to basics and take a look at three essential steps that should be involved in the building of any brand.  No matter what you are trying to sell …

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3 Epic Failures in Branding ‒ What Were They Thinking?

It’s good to learn from your mistakes. It’s even better if you can learn from the mistakes of others. Here are three recent examples of branding failures you’ll want to avoid: 1.  Kmart  Poor Kmart. In what looks like an attempt to cover for not having enough merchandise on the shelves, Kmart launched its “Ship Your Pants” campaign, assuring unhappy …

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Big Branding Backfires: Two Leads You Won’t Want to Follow

Marketing and social media experts spend a lot of time writing about soft metrics like brand image and brand loyalty. We think it’s important to build a brand that’s both recognizable and trustworthy ‒ but maybe if your corporation is big enough, you don’t need to be trusted. Check out what’s going on with these two giants: Coca-Cola’s suspect marketing …

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Brand Building Essentials: Visual Elements Matter

Building a strong brand is a little bit like pitching a tent. Metaphorically speaking, your brand is the overarching tent that’s supported by a myriad of poles, stakes, and ropes. Without them, your tent is just a loose piece of fabric flapping in the breeze. In the same way, the visual elements that support and anchor your brand are essential. …

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Branding Lessons from Vanderpump Rules

Believe it or not, small business owners could learn a lot from the popular reality television program Vanderpump Rules on Bravo. I recently had the opportunity to dine there, and hadn’t realized the degree of care that the co-owner, Lisa Vanderpump, put into the maintenance and care of her own personal brand at the restaurant Sur. Here are a few …

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Dos Equis – Great Branding Ideas

During the next several weeks, we are going to take a look at some extremely successful marketing campaigns. Most of the examples we selected are going to be from large, successful brands, so that most readers will be able to easily identify with them. However, we will specifically take a look at strategies that can be employed by smaller business …

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