Video Marketing – Increasingly a Must for Small and Mid-Sized Businesses

As an increasing number of businesses even in medium-sized and small communities have finally caught on to the principles of search engine optimization, social media marketing, and more, making local search an increasingly competitive game.  Whereas even new a company could build decent results in a six-month window or so, it is getting harder to reliably build results at all, …

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Social Media 2013: The Year of the Content Strategist

Now that social media has reached a more mature state, thought must be paid to the direction in which it is developing.  For many businesses, just getting their name and brand out there was enough for the formative years of social media; as a result we saw quite a bit of sites take a rather spammy approach towards saturating their …

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