San Francisco’s Found Conference Proved Dog Tech is Big Business

Technology has gone to the dogs. In March, startup CEOs gathered at Digital Garage in San Francisco for Found, the first ever dog tech conference. The event was hosted by Pack, a local startup that provides a social network for dogs and their owners. Pack co-founder and CEO, Megan Casey, said the purpose of the conference was to discuss the growing industry of technology for dog owners. “We wanted to get a group of fellow dog startups that see the same type of opportunity and solutions together into one room to say this isn’t an underdog issue, this is something that’s actually a really big market,” she said. Guest speakers at Found included Aaron Easterly, CEO of Rover, a service that connects dog owners with dog sitters in over 10,000 US cities. Easterly discussed the trends he feels are driving pet tech, including an increased demand for pet products and the lower cost of tech startups. “When you have an increase in demand and an increase in supply, you get an explosion in pet tech,” he explained. Easterly said he sees a huge undeserved market in dog technology, and urged fellow startups to think big. “Don’t get overly stuck on …