Lessons Entrepreneurs Can Take from the Obamacare Website

If you have been paying attention to the news, the glitches and problems associated with the new Obamacare website are making big news all across the nation.  While we will have to wait and see whether or not they are able to fix the site and the problems people are having with the new online health care marketplace, the whole episode served to emphasize a few points of particular interest to entrepreneurs: Importance of Building a Positive Brand Association – Most people are not particularly upset with president Obama over the site glitches, and trust that he will work them out in a reasonable time frame.  This serves to demonstrate the power that a positive branding has within the minds of consumers; they trusted Obama, so they were willing to trust his product even in the face of glitches and problems. New Online Marketplaces Work – People are more and more willing to buy just about anything online, and this has led to the development of a variety of online marketplaces as organizations pop up in an attempt to fulfill the needs of customers.    If people are willing to buy their health insurance online, you can most likely find ways …