Bay Area Boutique Uses “Magic Mirrors” to Merge Online and Offline Shopping

Like something out of Back to the Future Part II, the new “magic mirrors” at Rebecca Minkoff in San Francisco may be the future of shopping. The new technology was developed by eBay as a way to bring the online shopping experience into the real world. “People still want to use their five senses, not just the one sense you use when you’re doing e-commerce,” said Steve Yankovich, eBay’s Head of Innovation and New Ventures. “So physical retail, a showroom, I think will never go away.” Customers at Rebecca Minkoff can use “connected glass” walls to view the latest looks through pictures and video. When they want to try something on, they simply tap the item to add it to their dressing room. They can even order drinks, like champagne, which they can enjoy while trying on clothes. By entering their mobile number, the customer can receive a text when their dressing room is ready. The magic mirror experience continues into the dressing room, where the mirror uses RFID technology to recognize which items the customer is trying on. It also acts as a virtual stylist, suggesting accessories and other items to complement the customer’s selections. The customer can then ask …