The Next Big Development in QR Codes

Quick Response codes are kind of an interesting case study in the marketing world.  The possibilities and applications they can be used for are seemingly endless, but they haven’t really caught on in a massive way just yet.  Sometimes this is ascribed to smart devices not having reached a level of critical mass in the general populace, other times it is attributed to the difficulty of scanning the codes themselves, particularly when they are presented as digital media. However, this may be changing, as there has been a major development that could alter the nature of QR response codes in general, and will almost certainly cause a Renaissance of sorts in their employ over the coming months. The development comes to us from the University of Nottingham, in Great Britain.  Developed at the University’s Horizon Digital Economy Research Institute, it has been dubbed ‘Aestheticodes’.  What makes this new technology so different? In a nutshell, it enables the information normally carried in a typical QR graphic to be encoded or displayed in visually pleasing pictures, instead of that strange looking black-and-white square we’re all used to seeing. While this does not seem revolutionary at first, you have to consider the applications …