San Francisco Bay Startups: Good and Bad Branding

With today’s fierce competition for startups in the San Francisco Bay area, it’s important for new companies to establish a brand early. A good brand can easily help a startup make it big, and a bad one can just as easily kill it. What makes a good brand? Good branding goes beyond just an attractive logo and catchy name. It’s important for startups to be consistent in all of their branding, and take every opportunity to convey their brand’s image. Everything a company does or says should reflect the brand, creating brand unity. A brand’s message should be unique and fresh, communicating regularly with its audience in a distinctive voice. Example: Airbnb San Francisco-based startup, Airbnb, has become a go-to app for travelers and vacationers looking for an affordable place to stay. The app provides rooms and guest houses all over the world that are available to rent by the night. Airbnb uses several different social media platforms to spread their message and convey their brand. Their Facebook page is updated every few days with photos and videos related to travel and hot vacation spots, as well as interviews with Airbnb hosts. Their Twitter page shares Tweets from app users …


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