Business Should Learn some Lessons from the Video Game Industry

There have been a number of encouraging developments recently in the video game industry that can provide an example to businesses in other niches regarding developing new markets, products, and revenue streams.  Let’s take a look at some of these trends, and the lessons the general business community can learn from them: Huge Discounts Can Create New Customers – Steam …

How Small Business Can Learn From Big Brands

Marketing has become extremely specialized over the years. Marketing gurus, those who have been in the industry for decades, have seen techniques evolve from simple graphic design and basic copywriting principles to the sophisticated machine based on psychiatric knowledge and more that it is today. This has led to an absolute explosion of high-end marketing knowledge that large corporations have …