The Importance of Having an Accountant

Many small business owners are experts in the specific product or service that they offer, have no doubt about it.  However, an equally common feature of the small business owner is that they lack several of the necessary skills to completely administer a business.  Someone who is great as a floor manager at a manufacturing company may not be as …

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Business Should Learn some Lessons from the Video Game Industry

There have been a number of encouraging developments recently in the video game industry that can provide an example to businesses in other niches regarding developing new markets, products, and revenue streams.  Let’s take a look at some of these trends, and the lessons the general business community can learn from them: Huge Discounts Can Create New Customers – Steam …

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5 Great Apps for Small Businesses

Run Your Business While You’re on the Run 2013 has become the year of the mobile device. A great number of business owners in the U.S. and Europe are now virtually running their companies from their smartphones, and more converts are joining every day. So let’s talk today about how apps for your mobile device can help you run your …

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Small Business Branding and Social Media

Business branding and social media has become more and more popular. If you do not have a Facebook account, LinkedIn, or anything of the like, than chances are you have missed out on a number of social and business opportunities. If you are a small business, you can also use these free and tremendously powerful social media tools to expand …

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How Small Business Can Learn From Big Brands

Marketing has become extremely specialized over the years. Marketing gurus, those who have been in the industry for decades, have seen techniques evolve from simple graphic design and basic copywriting principles to the sophisticated machine based on psychiatric knowledge and more that it is today. This has led to an absolute explosion of high-end marketing knowledge that large corporations have …

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