Facebook Updates: Good News for Small Businesses

Is Facebook the number one social media platform for your small business? If so, you’ll be happy to know that two recent updates by this social behemoth are going to make your life just a little bit easier. Looser rules for promotions If you’ve ever run a contest on Facebook, you know that the regulations regarding promotions were pretty strict. …

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Big Branding Backfires: Two Leads You Won’t Want to Follow

Marketing and social media experts spend a lot of time writing about soft metrics like brand image and brand loyalty. We think it’s important to build a brand that’s both recognizable and trustworthy ‒ but maybe if your corporation is big enough, you don’t need to be trusted. Check out what’s going on with these two giants: Coca-Cola’s suspect marketing …

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How to Manage Your Social Media Presence Effectively

Establishing and maintaining a positive social media presence for your small business can be a real grind. It takes time and know-how to “do social” right ‒ time that you probably wish you had more of, and know-how that you might lack. How, then, do you leverage your resources effectively? Set specific goals Many small businesses make the mistake of …

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Build Social Proof With Social Media

What is social proof? Simply put, it’s the ability of our peers to influence the decisions we make. Social proof is what makes Amazon’s star ratings so effective. It’s what creates the buzz that drives viral memes and videos. As a marketing force, social proof has always been powerful ‒ but now, with the amount of information available to consumers, …

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Integrated Marketing: The Social – Traditional Mix

It’s easy to get caught up in a social media marketing frenzy and think of traditional marketing as a relic of the past. But this is most definitely not the case! Traditional marketing and social media marketing are like bricks and mortar: each one is stronger when they’re combined. Structured and free-form messaging Traditional media can broadcast your brand with …

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How to Fail at Social Media in 3 Easy Steps

Sometimes I wonder how much small business owners really want to succeed with their social media marketing. So for those of you who are interested in achieving quick and abject failure, here are a few helpful tips: Who needs evidence? Your clients and prospects already know how great your product or service is. So what’s the point of proving it …

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Bring Your Small Business to a Younger Generation

Business and marketing experts constantly stress the importance of reaching the huge – and growing – group of young consumers between the ages of 17 and 34. And with an astonishing amount of discretionary funds ($1.7 billion) this generation is certainly worth our attention. Yet I hear small business owners repeating variations on the following theme over and over: Sure, …

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Zeroing in on the True Value of Social Media Marketing

Surveys conducted at the end of last year show a general trend of businesses moving into social media marketing while reducing their advertising in other online and off-line channels. Is the shift paying off for them? The answer depends to a large extent on what goals each company sets for their social media marketing. Visibility is easy to achieve. But …

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Social Media Management Tools

The social media empire is expanding by the day, and no one can ignore the importance of having a social media marketing campaign. However, just having a social media campaign is no longer enough. The key to your success does not simply lie in having a Facebook or Twitter account, but in how effectively you manage your social media outlets. …

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Promote Yourself With the Power of Pinterest

While most companies are at least aware of Facebook and Twitter marketing techniques at this point even if they choose not to employ them, many are less are aware of another rapidly growing and powerful tool in the social media marketing toolbox; Pinterest. If you haven’t seen Pinterest yet and have no clue what all the buzz is about, here’s …

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