Stay Away from Software and Service that Doesn’t Really Add Value

One trap entrepreneurs have been known to fall into is investing in software or equipment that they end up not needing.  Stories abound of new software platforms and packages purchased by enthusiastic management that end up negatively impacting the organizations they were intended to help.  One thing that should guide every purchasing decision an entrepreneur makes is whether or not the purchase will really add value to their services, and enable them to sell more of their own products or services. An example of a software product that just isn’t very good is ReportGarden.  It claims to help you produce ‘professional’ looking AdWords reports for clients in just a few minutes.  You would think this could be of value to small marketing agencies or people who need data visualization for their PPC campaigns, but you would be wrong. Take a closer look at these ‘reports’, and ask yourself if they are of any actual value.  Delving into the site features a bit deeper, you would have to be hard pressed to find any sort of real benefit to having this software.  When you take a look at the price points the service has chosen, things get even more ridiculous, when …