hipscan qr marketing

As QR Code Usage Evolves, So Do Business Trends

In today’s fast paced world of social media and mobile marketing strategies, it can be dizzying to try to keep up with all of the evolving trends. Just when you think you have the knack for a certain app or social media platform, another one comes along. And of course, if we believe what we read everything we read on …

Understanding Brand Personality

In the marketing universe, “brand personality” is presented as a crucial element of a brand. Social media and marketing experts, myself included, advise small business owners to enhance their brand by presenting a compelling personality, or by maintaining a consistent personality. But what does this really mean? Let’s spend a little time digging into the concept of brand personality, beginning …

Build Your Brand With Instagram

Instagram offers an extraordinary opportunity to creatively present your brand. In this striking visual medium you can increase visibility, polish up your image and build brand loyalty. Over 90 million people use Instagram. How many of them would you like to reach? Instagram gives users the ability to create intriguing filtered images from their own photographs. This is a visual …

Establishing Your Small Business’ Online Personality: The First Step

Now that you’ve made the wise decision to boost your small business with social media, it’s time to start building your online presence and personality. Many of the choices you make at this initial juncture will be crucial to your success later, so it will be important to proceed thoughtfully. Begin with the most essential component: an attractive and engaging …

Why Social Media Campaigns Make Sense for Small Businesses

Why should your small business engage in social media campaigns? The reason is simple. Social media can offer your business a wealth of marketing opportunities. Intelligent use of social media will improve the small business’ bottom line in some of the most inexpensive ways possible. Using Facebook, Twitter and another outlet like Pinterest or Foursquare, you can create an online …

Seven Cost Effective Branding Options for Small Businesses

When people think of brands, they almost immediately leap to the huge corporate monsters; industry behemoths like Coca-Cola, Nike, or Apple. Small business branding is no different, and yet many mistakenly believe that since they don’t have the kind of money these multinationals do, they don’t stand to gain much from branding. Some even go farther and forego thinking about …