How Small Business Can Learn From Big Brands

Marketing has become extremely specialized over the years. Marketing gurus, those who have been in the industry for decades, have seen techniques evolve from simple graphic design and basic copywriting principles to the sophisticated machine based on psychiatric knowledge and more that it is today. This has led to an absolute explosion of high-end marketing knowledge that large corporations have …

Build a Mobile Site, Says Google

Google has been more upfront that ever in communications with all its different advertising affiliates, stressing the importance of the creation of mobile versions of websites to supplement their traditional web efforts. Their reasoning is pretty clear; traditional websites don’t render well on smartphones or tablet devices, which are capturing increasing shares of the advertising market. Google’s interest is pretty …

Target hits a bullseye with a successful media campaign

One of the most formidable obstacles for any business is getting noticed by prospective buyers. Whatever the market, getting anyone to remember your company’s name, as well as driving them into your store, is what sells your products. Today, images are now more important than print and searing your image into the public’s collective brain is imperative to running any …