Learning from Miley Cyrus

Believe it or not, business, sales, and marketing professionals can learn a lot from the seemingly innocuous, if much talked about performance of Miley Cyrus at the Video Music Awards this year.  She quite succinctly demonstrated what happens if branding is completely ignored and caution thrown to the winds.  Much as Miley’s public image has suffered during the blowback, your …

Branding Lessons from Vanderpump Rules

Believe it or not, small business owners could learn a lot from the popular reality television program Vanderpump Rules on Bravo. I recently had the opportunity to dine there, and hadn’t realized the degree of care that the co-owner, Lisa Vanderpump, put into the maintenance and care of her own personal brand at the restaurant Sur. Here are a few …

Dos Equis – Great Branding Ideas

During the next several weeks, we are going to take a look at some extremely successful marketing campaigns. Most of the examples we selected are going to be from large, successful brands, so that most readers will be able to easily identify with them. However, we will specifically take a look at strategies that can be employed by smaller business …