Video Marketing – Increasingly a Must for Small and Mid-Sized Businesses

Video Marketing – Increasingly a Must for Small and Mid-Sized Businesses

As an increasing number of businesses even in medium-sized and small communities have finally caught on to the principles of search engine optimization, social media marketing, and more, making local search an increasingly competitive game.  Whereas even new a company could build decent results in a six-month window or so, it is getting harder to reliably build results at all, and it is taking longer and longer to do so. Video marketing is one way business owners can sidestep these trends, and still get a tremendous bang for their buck […]

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The Importance of Having an Accountant

The Importance of Having an Accountant

Many small business owners are experts in the specific product or service that they offer, have no doubt about it.  However, an equally common feature of the small business owner is that they lack several of the necessary skills to completely administer a business.  Someone who is great as a floor manager at a manufacturing company may not be as great at balancing the books; some bean-counter who is a whiz with numbers may not be good at operating machinery or equipment.  Whatever the circumstance, everyone has a weakness. One […]

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Your Business Needs a Review Strategy

Your Business Needs a Review Strategy

It is no secret; local SEO is getting harder and harder to successfully perform.  It looks like all the low-hanging fruit has basically been plucked at this point, and now small businesses are beginning to run into the same stumbling blocks that affect larger businesses regarding their SERP results. One method that many companies still have not yet implemented that will likely pay off big dividends in upcoming years is a review strategy.  Google has explicitly commented that they want to see reviews and engagement on social sites that grows […]

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Business Should Learn some Lessons from the Video Game Industry

Business Should Learn some Lessons from the Video Game Industry

There have been a number of encouraging developments recently in the video game industry that can provide an example to businesses in other niches regarding developing new markets, products, and revenue streams.  Let’s take a look at some of these trends, and the lessons the general business community can learn from them: Huge Discounts Can Create New Customers – Steam is a popular online sales and distribution platform for PC games and software.  They recently ran a holiday sale in which some titles were discounted at rates of up to […]

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Some Challenges for Small Business in 2014

Some Challenges for Small Business in 2014

So far we have taken a look at some of the positive trends that small business can take advantages of in the coming year, but today we are going to take a look at some of the challenges and difficulties they are likely to face in the new year as well: Raising New Revenues – Companies that cannot take advantage of trends in online marketing will likely face increasing pressure to find new sources of revenue that may be difficult to locate and develop.  The growth of online shopping relative […]

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