Avoid These Holiday Marketing Mistakes

Avoid These Holiday Marketing Mistakes

As we find ourselves right in the midst of another holiday season, businesses across the country are asking themselves how they can best position to take advantage of the season, and earn the most revenue possible.  However, in their zeal to grab those holiday dollars, companies often commit these common holiday marketing mistakes.  Make sure your business avoids them: Don’t Discount Too Deeply – Some retailers assume that bigger discounts are the way to go, but trying to compete on price with the WalMarts and CostCos is always a losing […]

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Lessons to Learn From Television’s Bar Rescue

Lessons to Learn From Television’s Bar Rescue

Bar Rescue is a popular new television series on Spike TV.  It features bar and nightclub expert Jon Taffer and a crew of interchangeable expert consultants as he travels the country offering advice and consultancy to failing bars in an attempt to turn them around.  Now, while this series is reality television and everything you see should be taken with a grain of salt, there are some very valuable business and marketing lessons that you can take from the series nonetheless.  Here are a few of them: Failure Is Often […]

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Getting Started With Online Marketing

Getting Started With Online Marketing

If you own a small business, getting started with online marketing can seem overwhelming.  Learning how to do things on your own is a daunting technical challenge, and sometimes companies will not work with you unless you are willing to commit to a long-term contract or pay them relatively high costs.  This leads to many business owners making the huge mistake of ignoring their online marketing entirely.  While every business and niche is somewhat different, this solid three point plan can be applied to nearly any situation and is an […]

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Learning from Miley Cyrus

Learning from Miley Cyrus

Believe it or not, business, sales, and marketing professionals can learn a lot from the seemingly innocuous, if much talked about performance of Miley Cyrus at the Video Music Awards this year.  She quite succinctly demonstrated what happens if branding is completely ignored and caution thrown to the winds.  Much as Miley’s public image has suffered during the blowback, your company or organization can also suffer if you ignore the image you have built up with the public and proceed in radical, different directions.  Here are three big drawbacks to […]

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Cyber Monday Results

Cyber Monday Results

Well, Thanksgiving has come and gone again, and with it the largest retail shopping weekend of the year.  Black Friday, and the newer but increasingly important Cyber Monday are interesting days, because they really help to identify large trends in marketing and sales that need to be adapted to in order to ensure continued success.  So how did the numbers pan out, and were there any interesting pieces of information to be gleaned from the data?  Let’s take a look: Mobile is Booming – We’ve been talking for months here […]

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