Five Consumer Behavior Trends To Watch In 2021 - The consumer that you must market your business to in 2021 is not the same consumer you targeted a decade ago — they’re not even… ... Read more
The Reopening Of Retail: Why The In-Store Experience Matters Now, More Than Ever - Independent retailers know the score. Disruption from e-commerce changed consumer expectations on price, convenience and everything else. Retailers adjusted, showing off their tenacity and innovation… ... Read more
Why The Era Of Curbside And Delivery Is Upon Retailers, And How To Implement It - Retail rarely rewards complacency. The disruption of e-commerce exposed many brands that were unable to adapt. When businesses without great customer experiences faced pressure, some… ... Read more
Why Experiences Could Be The Future Of Brick-And-Mortar Retail - While brick-and-mortar retail has been hit hard due to Covid-19, it’s still far from dead. Changes that were already happening were accelerated, but for brick-and-mortar operators who… ... Read more
Five Predictions For The Post-Pandemic Retail Landscape - The Covid-19 pandemic didn’t kill retail. If anything, I think weeks of quarantine have proven that people will always need brick-and-mortar locations. Retailers serve as… ... Read more
The Exaggerated Death Of Retail (And What Brick-And-Mortar Stores Should Do) - Retail isn't dead, but retailers who treat their craft as a dying art can't survive in an ecosystem of rapidly changing consumer expectations. I've spent… ... Read more
How To Create Digital Signage That Enhances The Offline Shopping Experience - From the rich scent of roasted coffee beans in a local coffee shop to the luxurious feel of cashmere, human sensory experiences mean that stores… ... Read more
Hustle Has Raw Power: Here’s How To Focus And Support It - "Hustle" seems to be a dominant business word nowadays. Like many words-of-the-moment, the more it's used, the less impact it can have. This is an article… ... Read more
Introverts, Extroverts, and Workplace Culture - Unless you’ve been living in a cave, you probably already know that there’s a difference when working with introverts and extroverts. For cave-dwellers, here’s a… ... Read more
Business Leaders, What Is Your Human UI? - Anyone who has worked with software would agree that the user interface (UI) is very important. In fact, for an everyday software user who gives… ... Read more
It’s Time To Promote Your Sales Reps - As you grow your business and expand your sales team, you may be focused on retaining sales executives and moving them up to the next… ... Read more
Bye Bye, ‘You Guys’ - We don’t always think a whole lot about the words we use at work, and since we mean well, this usually isn’t a problem. But… ... Read more
How to Hire That PhD: Find The Right Employees! - At some point in every entrepreneur’s journey, it becomes necessary to hire someone. If you keep growing your business, eventually it’s guaranteed to get too… ... Read more
Five Things To Do Before Making Any Changes To Your Business - Making major changes to the direction of your business can be risky and stressful, both for you and your employees. However, it can also make your… ... Read more