If you want your business to have a future, you must create great in-store experiences for your customers. Offering helpful customer service, a fun and interactive atmosphere and streamlined checkout are just three keys to bringing new customers in and ensuring they come back. That positive experience also helps customers engage with your brand and … Read more
CEO at Raydiant, creating a market-leading offering that brings brick-&-mortar locations to life. No matter what changes, one principle remains the same in retail: getting customers the products they need and giving them a great experience while doing so. Of course, brick-and-mortar retailers certainly have changed over the years. Store sizes have expanded and contracted, … Read more
Those who portrayed brick-and-mortar stores as a relic of retail’s past have had to backtrack in a major way. Once regulatory restrictions allowed shoppers to visit physical stores once again, brick-and-mortar store sales grew faster than e-commerce sales for the first year in retail’s recorded history. Still, practitioners of brick-and-mortar must not take their own … Read more
Retailers nationwide are searching for the coveted competitive edge. Rather than a shortsighted cost-cut or an investment in a negligible feature of your stores, consider focusing on the quality and ingenuity of your customer experiences. Raydiant’s State of Consumer Behavior 2022 report found customer experience has a direct effect on revenues as 83% of shoppers … Read more
With Raydiant’s State of Consumer Behavior 2022 report, the team tracked prevailing consumer habits and trends so that leaders don’t have to. We discovered a shopper base that is seeking exciting in-store experiences, and one that is generally unforgiving of organizations that fail to deliver them — as well as other useful insights. Most brick-and-mortar … Read more
When it comes to retail, beauty is in the eye of the consumer. Shoppers ultimately dictate which retailers are hip and profitable, and which decay into costly dinosaurs. As a retailer, you must discern between fads and sustainable trends to remain relevant. Probing consumers about their likes and dislikes is the only way to do … Read more
Memorable, sustainable retail experiences blend creativity and hard data. As important as the creative elements of your in-store experiences are, you must have clear metrics to determine which experiences are working, which need minor tweaks, and which are not worth the investment. Our State of Consumer Behavior 2021 report revealed that customers today will quickly … Read more
Brick-and-mortar retail has proven more resilient than most could have anticipated. A year-plus of turmoil has largely continued into 2021, and yet nearly half of shoppers still prefer to shop in-store rather than online. Our State of Consumer Behavior 2021 report revealed consumers’ unwavering desire to shop in-store; 48% of shoppers head to the store … Read more
No one could’ve prepared for the way things changed in 2020. Every aspect of life was impacted by the Covid-19 pandemic, and especially work, where offices shut down and teams went remote overnight — and stayed that way for more than a year in some cases. It changed the notions many have always held about … Read more
Without Googling, name an industry that grew by at least 6% in the past year. You might guess one of the following: online commerce, facemask and sanitizer production or even food delivery. With all of the talk about brick-and-mortar retail’s demise, you might be surprised to learn that retail sales are expected to exceed $4.44 … Read more